I am performing a series of A/B testing on my site through an A/B split test engine.
I've designed my site to use url arguments to enable and disable features. For example,
www.example.com?entryDialog=1 will turn the feature "Entry Dialog" on.
I am trying to use Google Analytics to study the effects of features on users. However, I am not sure what's the best way to do this.
Right now, I am using
ga('create', 'UA-myid-1', 'auto'); ga('send', 'pageview');
to send a pageview.
According to the documentation on pageview, I have only title, location and page for this call.
How can I add an additional parameter "feature" to pageview such that I can segment my GA reporting by features?
Is there a better way to do this?