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I have a section on a website where I show a list of posts from the past. The list is randomly generated and it's changing every time a page is loaded.

I was wondering, would it be better to add a rel="nofollow" to these links or not? I'm worried that Google might think it's a strategy to have more keywords on the site and that content displayed for search engines is different from the content I'm serving to "regular" users.. but then Matt Cutts says he wouldn't add rel="nofollow" to internal links. What do you guys think?

  • I'd take Matt Cutts' advice – Double Clicked Nov 30 '16 at 16:46
  • "a strategy to have more keywords on the site" - Why do you think so? Aren't these pages already on the site and linked to already someplace? "content displayed for search engines is different" - Again, why do you think so; unless it really is different? You've already stated it's random, so a regular user sees the same "random" content - do they not? – MrWhite Nov 30 '16 at 22:48
  • Thanks. Yeah it does make sense. I was just overthinking – MultiformeIngegno Dec 1 '16 at 9:31
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Showing random post from your site is a pretty common practice, adding rel="nofollow" to such links makes no sense at all because it goes against what nofollow really means.

nofollow just indicates that what you are posting is not endorsed by you (or that webpage), or there is a some kind of commercial relationship between that webpage and the link it specifies.

It would be better to clearly group that section with an html tag like the aside element.

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