I am in the process of a large rebuild and redesign of my real estate website. Through this process, I am expanding my content and number of internal pages which are structured as Wordpress custom post types with category archives. I am at a decision point with permalink structure for my site and can choose two different directions to go, not sure which is best or if there is any impact on SEO for the two options. Most of it comes down to location of keyword search terms being placed in the permalink structures.
Is there any difference in SEO power for the following keywords whether they are placed all at the end of the permalink, versus being distributed more throughout the entire link address depth when there is a hierarchy and some keywords are in the domain name, partly in the category name, sub category name, and partly in the post slug of the link?
Since I have one of the keywords in my main domain, is it redundant and not necessary to have it in the post slug ending as well?
Either way in terms of number of clicks or depth to get to the targeted page, it would be the same regardless of how the permalink is structured.
Which of these would be better for SEO? Keywords: grayhawk, scottsdale, arizona
- Option 1 (category-subcategory-post slug): dwellarizona.com/luxury/scottsdale/grayhawk
- Option 2 : dwellarizona.com/luxury/grayhawk-scottsdale-arizona