I increased the budget on Adwords, and immediately Analytics showed a drop on Bounce rate from 50-60% to 1-2%. What can be going wrong? I doubt 98% of visitors are good visitors.
This has been like that for 3 weeks now.
Webmasters Stack Exchange is a question and answer site for webmasters. It only takes a minute to sign up.
Sign up to join this communityI increased the budget on Adwords, and immediately Analytics showed a drop on Bounce rate from 50-60% to 1-2%. What can be going wrong? I doubt 98% of visitors are good visitors.
This has been like that for 3 weeks now.
If you're using event tracking you may have a passive event which is getting triggered whenever the user enters the page. The solution to this would be to mark the events to nonInteraction: true
. Link