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I increased the budget on Adwords, and immediately Analytics showed a drop on Bounce rate from 50-60% to 1-2%. What can be going wrong? I doubt 98% of visitors are good visitors.

This has been like that for 3 weeks now.

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  • How long did it take for the drop off in the bounce rate to start? Did you make any other changes besides the budget? Did you change anything in Analytics?
    – user3554664
    Dec 2, 2016 at 1:14

1 Answer 1

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If you're using event tracking you may have a passive event which is getting triggered whenever the user enters the page. The solution to this would be to mark the events to nonInteraction: true. Link

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    From the question, it doesn't sound like events were implemented at the same time as the AdWords budget was changed.
    – Stephen Ostermiller ♦
    Nov 29, 2016 at 10:44

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