I created two landing pages. I created a goal page and set up appropriate goal (type: Destination) in Google Analytics. I established a content experiment. There I specified two recently created landing pages as variations and my goal as objective. Then I used 6 profiles of Google Chrome to perform a conversions. I called "Ctrl-Chift-Del" in each profile to completely remove all information for the beginning of time - just in case, to be sure that GA sessions will be created from scratch.

I visited A page from each profile. 3 of 6 visits has been redirected to B page. Then I consistently performed conversion (visited goal page) from each profile.

After several hours I got results. Experiment said me that there are 3 sessions for A variation and 3 sessions for B variation and there are no conversions.
Checked Content report: there are 3 hits of each A and B pages. Checked Conversions report: there are 6 hits of my goal. Double-checked settings of experiment: this goal is specified as objective. The problem is - no one conversion recorded by the experiment although 6 sessions started.

This problem is being reproduced only with analytics.js code, not with ga.js. I performed exactly same scenario but changed tracking code from analytics.js to ga.js. I successfully got 6 sessions and 6 conversions after several hours of experiment. Then I changed tracking code back to analytics.js - again, there are hits of A and B pages, there are hits of goal, there are 6 sessions but no conversion in experiment.

  • Just to check - did you leave it 1 day? Reports are only logged and associated in Analytics the next calendar day. – L Martin Nov 22 '16 at 10:35
  • I've established new experiment and will wait 1 day. But sessions are appeared in 3 hours. And both sessions and conversions appeared in 3 hours when I using old tracking code. – anmiles Nov 22 '16 at 10:49
  • New experiment brought sessions and no conversions. Is it worth to wait conversions if sessions are already present? – anmiles Nov 22 '16 at 17:28
  • I waited more that 1 day. Still 6 sessions and no one converted... Sessions appeared very quickly (after 3 hours) but they did not "became converted" yet. I assume that they won't. – anmiles Nov 23 '16 at 6:59
  • I'm having the same issue. Were you able to resolve it? – arnaslu Jun 4 '17 at 5:58

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