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Currently my client has achieved top 3 rankings on 4 keywords; however: currently we have quite some horrible backlinks which have definitely affected us in the past. One of the latest Google Algorithms pulled us back up miraculously.

When is a good time to disavow? If I disavow these horrid backlinks now will my rankings suffer or will Google be pleased?

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Google's own advice is that the disavow tool is meant to be used as a last ditch effort. What webmasters are expected to do first is to make contact with the backlinking site and request that the offending backlinks are removed from their site and only if the webmaster does not do so should you use the disavow tool.

As for what the result of disavowing links is you need to be careful as the disavow tool can negatively affect your ranking if used incorrectly. When disavowing links make sure that the offending links are links that you don't want coming back to your site for ranking purposes and that they violate Google's terms. Whether it will make Google happy or not really depends on how the backlinking site is affecting your ranking which is why this can be a very difficult thing to do and why you need to be exceedingly careful. If your ranking has been negatively impacted by the backlink you may see your ranking go up a bit but if it hasn't then you may actually see your ranking go down. Based on your question with your ranking going backwards algorithmically make sure that it was due to bad backlinks, then try to get those backlinks removed, and if all else fails then disavow the links, but if the backlinks where not the issue check through webmaster tools if there is some other issue that Google has identified with your site that you can fix.

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  • I disavowed one domain and I saw a negative effect even though the site I disavowed was extremely poor. It may have been the keystone in a downfall for the site, though perhaps not to blame entirely, but the straw that broke the camels back that started a downward spiral. The site once had over 8000 back links, however, only has a few hundred now and this is a strong enough negative signal to de-list quite a few pages. I whacked over 754k pages last week and starting over. I might not have had to do this if I did not disavowed the one domain. Cheers!! – closetnoc Nov 18 '16 at 2:12

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