I got a rather straight forward scenario that I was hoping someone could help me sense check.
I have a client who has a site that sells a service. The service is actually only available from one location. For simplicity sake, lets say the service is only available in London.
However, because they want other people in places like... Cambridge, Oxford to pick up their service. What they've done is created a page for each location which look visually the same, but the text changed so be slightly unique and incorporating the location keyword.
So basically there's 5-6 identical looking pages for 5-6 different locations with slightly amended text. whats more, it's not linked from main page and can barely be discovered by intext hyperlinks on a page elsewhere...
My understanding of SEO tells me that this is just wrong, and should be avoided. In fact, fixed before it causes more harm.
Am I right or wrong here? Need someone to sense check me.