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A little background, I've inherited a problem with Goal/Funnel without a lot of experience with either, but with a bit with Google Analytics in general.

The basic problem is that the goal flow is not working as "the business" expects.

Currently, there are 6 Goals/Funnels. Each set up as a continuation of the previous. E.g.

  • Goal 1: RegEx match. No funnel.

  • Goal 2: New Regex Match

    • Funnel : Regex from Goal 1, Required
  • Goal 3: New regex Match
    • Funnel Step 1: Regex from Goal 1, Required
    • Funnel Step 2: Regex from Goal 2

.... Other goals removed for brevity.

  • Goal 6: New Regex Match
    • Funnel Step 1: Regex from Goal 1, Required
    • Funnel Step 2: Regex from Goal 2
    • Funnel Step 3: Regex from Goal 3
    • Funnel Step 4: Regex from Goal 4
    • Funnel Step 5: Regex from Goal 5

From my reading of several tutorials today, they all demonstrate setting up a single Goal/Funnel.

It this setup likely to cause issues or are there advantages to it?

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Google Analytics has a limit of 20 goals per view. If you are using six of those at a time, that means that you can only create three funnels.

It is usually best to put the goal as the last step in the funnel.

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