I have an ecommerce website in Australia with a *.com.au ccTLD. I now want to also target customers in New Zealand however I think because of by ccTLD I currently get very low traffic from New Zealand (or anywhere else).
I don't want to accidentally destroy my rankings in Australia so I want to know the best way forward.
Options I've thought of so far:
1) Move my current site to a gTLD like *.net following googles guidelines.
2) As per (1) but also have sub-directories for each country. eg) .net/au/products and .net/nz/products
3) Create two websites with one domain for .com.nz and existing .com.au . That would mean duplicating content though. I will not be extending to other countries because of international shipping issues.
I have complete control over the website code and hosting and own potential ccTLD domains for New Zealand and also gTLD.
Edit 2016-11-10 Duplicate Shopping site catering to 2 countries where *most* content is same, except pricing. Duplicate content? I hope they are not my competition :)