1

A site I work on has a lot of 404 errors. Right now a 404 page is displayed. I want to do a 301 redirect for such posts. Where should I redirect the pages to?

1

You should only redirect if you have a similar page - if you don't have a similar page you should just let them 404. If you redirect to a non-related page Google will consider it as a soft 404. You should however update all internal links to these pages - a tool like Screaming Frog will help you identify the pages with the bad links.

0

Depending on what the pages are i'd suggest a 301 redirect to the next level of the IA or to the next most relevant page.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy