I am checking google webmaster tools. I entered the search queries section. There i found alot keywords and their impression and ctr etc. I clicked on one of the query keyword there it shows the keyword and position in search result, but when i go to google.com and type the specified keyword it shows no impressions too...

how do i measure find my site's impression on google.com

my site: http://www.trekkingandtoursnepal.com
keyword: trekking nepal

  • I'm not sure what you mean by "it shows no impressions too". Do you mean that your site doesn't come up in the results when you put those keywords in? Commented Mar 4, 2011 at 10:36
  • yeah it doesn't come up in search result but it shows impression on google webmaster tools
    – KoolKabin
    Commented Mar 4, 2011 at 10:39

1 Answer 1


CTR: Click Through Ratio
Impressions: The amount of times it is displayed

So lets say you have a webpage. Then Google can show your page in its SERP's (using the snippet they have created). The amount of times it is shown to the Google visitors is called: Impressions.

When Google users click your snippet (from the search engine results) they "click through" to your website, thus: click though ratio, being the percentage of users that are presented with your snippet and that actually click it.

  • Why and when does google create SERP
    – KoolKabin
    Commented Mar 4, 2011 at 15:40

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