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I'm setting up an ad using a Custom parameter in Google Adwords. I've configured the Ad URL Options section as follows:

enter image description here

Which of the following URLs will this configuration link to?

  • http://example.com/?_ad=101
  • http://example.com/?{_ad}=101

(In other words, the curly braces are confusing to me - are they included in the final URL?)

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Figured it out. I needed the following configuration:

enter image description here

... which leads to the following URL (no curly braces):

http://example.com/?ad=101

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