I am wanting to use profanity in a domain name and site branding but I was wondering if it could present any unexpected issues for me. Turning on SafeSearch I noticed it still returned results with profanity as long as the content wasn't sexual or too over the top so I am hoping to be fine on the SEO front.
Just a little backstory: I am working creating/distributing a series of software/hardware based instruments that are more aimed at the DIY aesthetic. My target audience is fellow weird musicians and it isn't my goal to build this into a big company. I decided to brand it with "F***ing" as part of the name. I never plan on buying any advertising for this. So I don't plan on using Adwords and the like. My previous DIY gear got around basically by word of mouth and some blog/forum coverage. And while I am not aiming to offend people, trying to not offend people is not a concern of mine.
I really like the name. It fits for this particular project. I just can't help think that I could possibly shoot myself in the foot though. So based on my conditions, what are the potential downfalls if I pull the trigger on the name?