We sell greeting cards online and I am considering restructuring my categories.
Currently my category structure is as follows
www.domain.com/category/greeting-cards. At the moment all our cards fit into one huge category with facet filtering to find specific products e.g. birthday cards.
The URL for the above becomes
www.domain.com/category/greeting-cards/?Occasion=Birthday. This can produce really messy URLs if you throw other filters into the mix, for example, relationships etc.
A product page URL would be
First off, does using
/category/<< name of category >> and
/product/<< name of product >> have a negative impact? Would it be beneficial to get rid of 'category' and 'product'? I have asked my developers why we need this. They say the SEO agencies they've worked with previously say this is not a problem and has no side effects.
Secondly, I want to offer specific categories for occasions of card and use nested categories. For example
www.domain.com/category/birthday-cards. Would this be better as
www.domain.com/greeting-cards/birthday-cards? In my mind this would make more sense and thus is my preference. My developer is asking for a significant investment to make this change so I want to make sure I make the correct decision.