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I having a problem on ecommerce tracking.

The current shopping flow:

  1. User clicked the ads from social media -facebook and directed to our site.
  2. User make order on our site.
  3. User make payment:- a. if user make a direct payment - bank wire - Google analytic has logged a event on Acquisition > All Traffic > Source/Medium. facebook.com / referral -- Revenue b. else if user make a paypal payment, user will be redirected to paypal.com to complete the payment and redirected to our site.
    • Google analytic has logged a event on Acquisition > All Traffic > Source/Medium. (direct) / (none) -- Revenue

The problem is, how do I solve this issue, to have the whole transaction into an event ? Facebook --> domain.com --> Paypal --> domain.com The result I wish to have an event : Acquisition > All Traffic > Source/Medium. facebook.com / referral -- Revenue enter image description here

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You should keep the return\thank you page after the payment is processed.

Then add your gateway payment websites in Referral Exclusion list. In that case, paypal.com

It won't be perfect (lot of people miss the last thank you page), but still better. If you see too many discrepancies between GA and your CRM, think about implementing paypal on-site payment.

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  • it does redirect to thank you page after the payment is done, but GA just recorded as direct payment :/
    – Roy Tan
    Commented Jun 29, 2015 at 1:29
  • Most of the time it'll work. So look carefully only to data after you add paypal.com to referral exclusion list. Look for other code in your website that can interfere and broke reports, like a redirection (if you are not linking directly to your thank you page). Try also to add url parameter ?utm_nooverride=1 at the end of your thank you page (modify it in paypal).
    – lucgenti
    Commented Jun 29, 2015 at 7:37
  • @lucgenti I guess the ?utm_nooverride=1 parameter should be in your answer - because that is the key thought.
    – Jurik
    Commented Feb 26, 2016 at 14:02

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