Do Facebook CPC ads charge per click, or per like, or both?

Question

I'm about to create a Facebook campaign that points to our Facebook fan page, with the CPC option.

I want to know what counts as a "click".

I already read the docs (quickly to be honest), but i didn't get the answer.

Do they charge for the click which redirects to the fan page, or when the user clicks the like at the bottom of the ad, or both ?

Ewan Heming · Accepted Answer · 2012-04-10 06:13:04Z

1

You will be charged for both types of click if you use CPC pricing.

answered Apr 10, 2012 at 6:13

Ewan Heming

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Techboy · Accepted Answer · 2011-12-11 19:32:53Z

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You can set them up to do it per click or per impression. If you go through their 'Add an advert' process, you will see this.

answered Dec 11, 2011 at 19:32

Techboy

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