I would like to know if the value pushed into the datalayer is arbitrary when tracking form completion events.
Currently I add this in the Additional Settings in CF7 settings, as per the guide here - http://dcarlbom.com/google-tag-manager/contact-form-7-on-wordpress-with-gtm/#gref
on_sent_ok: "dataLayer.push({'event': 'gtm4wp.contactForm7Submitted'});"
Is the value gtm4wp.contactForm7Submitted something I can change in order to track 2 forms as separate events or is there a better way? I have a site that has 2 types of form, one is a standard free format message contact form and the other is used to arrange a callback. I'd like to segment the conversion data of each.