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I am working on a major upgrade of an online shop that includes both migrating to another CMS (page design will change a lot) and rewriting articles describing the kind of product that is sold. A couple of articles have notable SEO effect and I want to preserve it or at least not to vaporize completely. As I understand, these are the things that I can and should make the same on pages with rewritten articles served by the new CMS:

  1. URL
  2. <title></title>, <meta name="keywords">, <meta name="description"name="description">
  3. The most SEO-successful sentences that are shown in snippets of search engines (there is a one such sentence in each article)

Another thing I consider is making a gradual updating of a website, so that I first put rewritten articles in the old CMS, wait for these pages being reindexed and then change CMS. Does this two-step process make any sense? Will search engines be less "shocked" because design and text content will evolve gradually?

I am working on a major upgrade of an online shop that includes both migrating to another CMS (page design will change a lot) and rewriting articles describing the kind of product that is sold. A couple of articles have notable SEO effect and I want to preserve it or at least not to vaporize completely. As I understand, these are the things that I can and should make the same on pages with rewritten articles served by the new CMS:

  1. URL
  2. <title></title>, <meta name="keywords">, <meta name="description"
  3. The most SEO-successful sentences that are shown in snippets of search engines (there is a one such sentence in each article)

Another thing I consider is making a gradual updating of a website, so that I first put rewritten articles in the old CMS, wait for these pages being reindexed and then change CMS. Does this two-step process make any sense? Will search engines be less "shocked" because design and text content will evolve gradually?

I am working on a major upgrade of an online shop that includes both migrating to another CMS (page design will change a lot) and rewriting articles describing the kind of product that is sold. A couple of articles have notable SEO effect and I want to preserve it or at least not to vaporize completely. As I understand, these are the things that I can and should make the same on pages with rewritten articles served by the new CMS:

  1. URL
  2. <title></title>, <meta name="keywords">, <meta name="description">
  3. The most SEO-successful sentences that are shown in snippets of search engines (there is a one such sentence in each article)

Another thing I consider is making a gradual updating of a website, so that I first put rewritten articles in the old CMS, wait for these pages being reindexed and then change CMS. Does this two-step process make any sense? Will search engines be less "shocked" because design and text content will evolve gradually?

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SEO impact of gradually changing design and text content

I am working on a major upgrade of an online shop that includes both migrating to another CMS (page design will change a lot) and rewriting articles describing the kind of product that is sold. A couple of articles have notable SEO effect and I want to preserve it or at least not to vaporize completely. As I understand, these are the things that I can and should make the same on pages with rewritten articles served by the new CMS:

  1. URL
  2. <title></title>, <meta name="keywords">, <meta name="description"
  3. The most SEO-successful sentences that are shown in snippets of search engines (there is a one such sentence in each article)

Another thing I consider is making a gradual updating of a website, so that I first put rewritten articles in the old CMS, wait for these pages being reindexed and then change CMS. Does this two-step process make any sense? Will search engines be less "shocked" because design and text content will evolve gradually?