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Jan 20, 2016 at 12:51 comment added Martijn Since this is about speed, you must be carefull that the function minimizing your html doesn't take too much time, otherwise it could actually get slower!
Jan 6, 2016 at 14:20 comment added Rob @JohnMueller Exactly what I'm saying.
Jan 6, 2016 at 11:30 comment added John Mueller Like @DisgruntledGoat said, this is a smaller factor for SEO. That said, it can make a bigger difference with regards to usability, and that in turn can lead to better metrics (recommendations, conversions, etc), so it's not something I'd ignore completely.
Jan 6, 2016 at 3:04 comment added Rob @DisgruntledGoat If you read any of the documentation and videos Google has released over the years, you'll find Google emphasizing, over and over, the importance of page loading and user experience. Two competing web sites with the exact same content, the one with the better user experience will rank higher every time. Hence, the emphasis on using PageSpeed, HTTP2, above-the-fold CSS, async javascript, and on and on. googlewebmastercentral.blogspot.com/2010/04/…
Jan 6, 2016 at 1:04 comment added DisgruntledGoat @Rob Not sure what you mean about conflict. Google providing a tool has no relevance to how large a factor it is in SERPs. They have stated on numerous occasions that it's a minor signal.
Jan 3, 2016 at 17:12 comment added Rob @DisgruntledGoat Depends on what you consider minor and how that conflicts with what Google thinks about that: developers.google.com/speed/pagespeed/?hl=en
Jan 3, 2016 at 16:47 comment added DisgruntledGoat It should be noted that speed is a minor factor in SEO. And once you're using gzip, minifying on top of that makes very little difference.
Jan 2, 2016 at 12:44 comment added Martin Ueding @RahulBasu: I assume it affects the load speeds since text can be compressed a lot. See Codinghorror post. If your clients use broadband then the latency is becoming more of a problem. Then combining assests like JavaScript and CSS into less files (less requests, less roundtrips) will give you the greater speed improvement.
Jan 2, 2016 at 12:35 comment added undo @MartinUeding thanks! does this actually effect load speeds??
Jan 2, 2016 at 9:34 comment added Martin Ueding You need to configure the webserver to use something like gzip when serving the pages. It will do the compression for you.
Jan 2, 2016 at 9:08 comment added undo @ColeJohnson how do you compress a HTML document?? :/
Jan 2, 2016 at 6:00 comment added Cole Tobin If you really want faster loading speeds, one would remove bloat from their webpage (remember when pages were less than a megabyte?) and use compression
Jan 2, 2016 at 0:24 history edited Rob CC BY-SA 3.0
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Jan 2, 2016 at 0:21 vote accept Johan
Jan 1, 2016 at 23:38 comment added Fiasco Labs Google reads web pages by tag order, not by line endings or whitespace position, so a properly formatted html stream will read the same whether it is minified or not. Just faster when minified as there's less data. The only time it makes a difference is if Javascript comes unglued because certain formatting was ignored. If you are the type who follows C style programming conventions, this usually isn't an issue, if you're using the "leave just about everything out possible" Basic style program formatting, interesting things happen during minification.
Jan 1, 2016 at 17:15 history edited MrWhite CC BY-SA 3.0
Grammar
Jan 1, 2016 at 16:52 history answered Rob CC BY-SA 3.0