Timeline for Which element (h2, p, em) for this text? (SEO vs. correct formatting)
Current License: CC BY-SA 3.0
18 events
| when toggle format | what | by | license | comment | |
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| Jun 16, 2020 at 10:32 | history | edited | CommunityBot |
Commonmark migration
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| Sep 25, 2015 at 13:56 | comment | added | abc |
The discussion came up with colleagues, they had used the h2 tag and I thought p was more appropriate, but after a few emails back and forth I was starting to have doubts that maybe was wrong
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| Sep 25, 2015 at 7:45 | vote | accept | abc | ||
| Sep 24, 2015 at 0:32 | history | tweeted | twitter.com/#!/StackWebmasters/status/646844702759763968 | ||
| Sep 23, 2015 at 21:52 | answer | added | unor | timeline score: 3 | |
| Sep 23, 2015 at 21:39 | history | edited | unor | CC BY-SA 3.0 |
alt content; not about *site* structure; formatted
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| Sep 23, 2015 at 21:25 | comment | added | Simon Hayter |
Unless you mean something else... you would only want to use <blockquote> when citing external sources, and even then you should use <p> within blockqoute, if the sentences is more than a short sentence. It is also recommended to use headers within blockquote if the source does so, or if it makes sense to do so.
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| Sep 23, 2015 at 21:22 | comment | added | closetnoc | @SimonHayter My logic was the em does nothing (literally), p does nothing more than anything else normally, but h2 does add another layer of semantic weight making a small difference by adding to the content semantic weight. As well, an h2 can possibly be chosen for the SERP link and/or SERP snippet potentially giving it some leverage. So of the choice given, only one had an SEO advantage. But like I said, I use blockquote so what does that tell you?? ;-) | |
| Sep 23, 2015 at 21:14 | comment | added | closetnoc | @SimonHayter The only things that actually carry more search weight is the title tag, the link text, and the description meta-tag (yes) above ordinary semantic weight. Headers do carry more semantic weight (matrix of matricies) than ordinary content [but in a more blended way] and are not matched directly to search queries from what I can see. Neither is link text. However, the description meta-tag can be as well as the title tag assuming that they carry value. Fancy, as Google called it, bold, italics, relative font size changes, (assuming) em, and strong as examples, do nothing any more. | |
| Sep 23, 2015 at 20:25 | comment | added | nathangiesbrecht | You'll never get a proper answer to the question, because their really is no proper answer. | |
| Sep 23, 2015 at 20:15 | comment | added | Simon Hayter | Use headers for your users, not the search engines I say. | |
| Sep 23, 2015 at 20:10 | comment | added | Simon Hayter | @closetnoc not entirely true. Headers are mere signals, and so is ordinary text content with or without mark-up. it's just as easy to rank a page with one header vs a page with 6 headers, ensuring you have other signals, such as title, description, url, text, images. Take Stack Exchanges as a good example, normally one header on most pages... People get fixated on mark-up, far too much. Time better spent else improving user experience and off page signals via social media etc. | |
| Sep 23, 2015 at 19:25 | answer | added | Mike -- No longer here | timeline score: 1 | |
| Sep 23, 2015 at 13:33 | comment | added | closetnoc | Not to add confusion into the mix, I use blockquote for this... sorry. ;-) It seems that blockquote can be easily picked up as a SERP snippet- something to keep in mind. From an SEO perspective, em does nothing, p does nothing, but h2 does. | |
| Sep 23, 2015 at 11:19 | answer | added | Kyle | timeline score: -2 | |
| Sep 23, 2015 at 11:06 | comment | added | Simon Hayter |
It's a paragraph of text so obviously <p>... reserve headers for short one liner sentences or a few keywords to outline what the below text is about. Also just to point out <em> can be used within p or h to emphasized a word within.
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| Sep 23, 2015 at 10:03 | review | First posts | |||
| Sep 23, 2015 at 10:29 | |||||
| Sep 23, 2015 at 10:00 | history | asked | abc | CC BY-SA 3.0 |