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Aug 8, 2015 at 23:22 comment added closetnoc That is exactly what I do. I also look at research papers, books written by the engineers, and so on. I combine that with my experience in large-scale development, database, AI, semantics, and so on. I am semi-retired and had to dust of a few things... ;-) ...including my books.
Aug 8, 2015 at 21:52 comment added adam-asdf Indeed. Amazing how often SEO's overthink things without reviewing fundamentals--you can learn a lot by looking over Google's Patent applications.
Aug 7, 2015 at 15:32 comment added closetnoc I am talking about a time frame of 1997 where Google was a research project and the clues given in the original research paper that still permeate Google's primary methods today. I am talking about the title tag and not about the title attribute which did not exist at the time. Of paramount importance is the title tag, link text, content block surrounding the link on both pages (source and target), and the content itself seen as text. These make-up the trifecta in SEO performance that must exist before anything else. SEO is really a simple process following search history.
Aug 7, 2015 at 6:45 history answered adam-asdf CC BY-SA 3.0