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Aug 18, 2013 at 16:47 history edited MrWhite CC BY-SA 3.0
Stressed that the GWT report is "private".
Aug 18, 2013 at 16:34 vote accept Vucko
Aug 18, 2013 at 16:31 history edited MrWhite CC BY-SA 3.0
Updated and clarified answer
Aug 18, 2013 at 16:24 history edited MrWhite CC BY-SA 3.0
Updated and clarified answer
Aug 18, 2013 at 16:12 comment added MrWhite However, if you have chosen to remove the old content and there is nothing related that replaces it then that is a decision you have made and should be prepared to take the SEO hit. A 410 is probably the correct response in this instance. The fact that Google is reporting a 404 in the GWT report is not itself a problem in terms of SEO - if it is expected - that is what I was referring to in my answer. I'll update my answer to clarify this.
Aug 18, 2013 at 16:04 comment added MrWhite As bybe states above, the detrimental effect in SEO is if their are other sites that are linking to your old page. In returning a 404 you are no longer benefiting from any PageRank that the other sites would otherwise be passing to you. If you have a suitable new page on your site then you should 301-redirect requests for the old page to the new. (You cannot do anything else to influence the other sites links, other than manually informing them!) A 301-redirect will also help the search engines to update their index.
Aug 18, 2013 at 15:37 comment added Vucko And will those errors effect in SEO ranking ? And is there a way to somehow remove in other pages link that are redirecting to pages on my site that doesn't exist ?
Aug 17, 2013 at 13:01 comment added Simon Hayter 404's are completely normal if the page doesn't exist no more, the only time you should be worried is that if you have some good links point to pageB but pageB doesn't exist so no more so you lose out on those good links. So you'd 301 old link to new link, but only necessary if you have a large volume of links, otherwise 404 is perfectly valid.
Aug 17, 2013 at 12:45 comment added Vucko So your saying that is ok that webaster tools gives 404 for those sites that aren't anymore on the server ? Does that effect in SEOing ( when I type the keywords in google search, my new website is ranked bad) ?
Aug 17, 2013 at 12:33 history answered MrWhite CC BY-SA 3.0