Before choosing a hosting package, a user usually pays much attention to the following aspects:
Price - as it is always important for a customer to buy a hosting plan which costs not much
Discounts/promo - while choosing a package, the user always seeks for a discount or available promo codes which will provide him an opportunity to buy hosting for an affordable priice
Disk space/bandwidth - most rookies want to have enough disk space and traffic in order to host their sites without any problems
Money back guarantee - after ordering a package a beginner should be sure that the company will return him the money in case of the server problems
Account activation time - costumers are eager to know how much time it takes to set up their account after they make an order on the site and pay for the hosting package.
Free domain - as the customer starts its project, he/she will surely want to get it for free to save some money
Scripts for site creation - when the user buys a hosting plan, he is usually not very familiar with site building and that is why this is fine when different scripts for site building are provided within the hosting package
More details can be found at http://goo.gl/9GYtS
