Not sure what LuckyOrange is, but you're making a few mistakes right away:
- You never make a conclusion of an ad campaign based on the relation between impressions and clicks. You always take into account your final conversion.
- To take the final conversion into account properly, you have to make sure you're tracking it properly, using the best tracking practices.
- It's best to use the same analytics solution to track users from the very beginning to the very end of their journey. ClassicalyyClassically, the journey is from landing to the conversion.
- There will always be difference between the data in different analytics systems because they track differently and have different definitions of things.
- The difference between clicks and pageviews will always be different, but it's best to keep the difference as low as possible. A lot of things contribute to the difference: starting from donor sites putting ads in places where users are likely to misclick and finishing with the recipient site having rendering/tracking/timing problems.
- In GA, you want to look at pageviews where the page is your ads landing page and users source and medium indicate your campaign. You compare that to your ad clicks.