For a few weeks I have been approached by start-ups to do some article exchange for back links. My first thought is that it is interesting as back link’s importancebacklinks are important for SEO is not proven anymore.
However, here’s the problem: Looking on their websites, each article is a collaboration with other websites which are more or less related to their activity and, very often, not to mine.
Is it a safe strategy to get backlinks from a website which does it with a very wide number of websites totally different from our topic?