So, I run the website ncservo.com, justJust recently I noticed our search console ctrSearch Console CTR drop from 4% to 2%. I noticed that we had an ever increasing number of impressions, but despite the increase in impressions, our clicks had decreased.
At first, I chalked it up to bad luck or that we had an increase in indexed pages and maybe they were just showing up on lower spots on the pages leading to the ctrCTR decrease, but overall clicks would not decrease too.
The ctrCTR decrease all started around April 6th too. A few days after Google's new patch.
Next, I found the actual culprit. Google stopped using our meta descriptions and instead is just taking random chunks of text from our website and plopping it on the search results in a way not unlike how a person with a disassociative disorder speaks.
Here is an example:
Buy & Repair Bosch 0810 Valves | Visit Us Today For A Quote https://www.ncservo.com/buy-or-repair-bosch-0810-valve.html Bosch 0810 valve repair services, we repair Bosch 0810 valves. We do emergency repairs ... Bosch 0810-091-222 Bosch 0810-091-226 · Bosch 0810-091-240
Buy & Repair Bosch 0810 Valves | Visit Us Today For A Quote
https://www.ncservo.com/buy-or-repair-bosch-0810-valve.html
Bosch 0810 valve repair services, we repair Bosch 0810 valves. We do emergency repairs ... Bosch 0810-091-222 Bosch 0810-091-226 · Bosch 0810-091-240
Versus one pulling from the meta description:
Bosch 0810 Proportional Valves - NCServo.com - Visit Us For A Quote! https://ncservo.com/bosch-0810-proportional-valves/ Bosch 0810 Proportional Valves - NCServo.com - 1 Year Warranty Is Included - Visit Us Today For A Quote!
Bosch 0810 Proportional Valves - NCServo.com - Visit Us For A Quote!
https://ncservo.com/bosch-0810-proportional-valves/
Bosch 0810 Proportional Valves - NCServo.com - 1 Year Warranty Is Included - Visit Us Today For A Quote!
Presently I am using the following meta tag to curb the googleGoogle spiders behavior.:
<meta name="robots" content="noodp, noydir, nosnippet, index, follow" />
<meta name="robots" content="noodp, noydir, nosnippet, index, follow" />
I just added the following line, nosnippetnosnippet
. I believe the chunks of text that Google is adding might be snippets.
My big question is, what are the effects of using the nosnippet tag?what are the effects of using the nosnippet
tag?
I've heard that it removes the cache as well as prevents snippets from being used in your searches. My assumption is that these little chunks of text that are being selected are snippets, however, I wanted to reconfirm this to be correct.
Will adding a nosnippetnosnippet
tag help with this issue?
Will adding a nosnippetnosnippet
tag make the cached pages unavailable in search results?
Will adding a nosnippetnosnippet
only affect pages with schema or special data?
Is there another tag I could better use to address this problem?