My website (http://wethepixels.com) has regularly user-scheduled events. Right now we are using our timezone EDT (or EST) as the base timezone for all events on the site. I feel like this is either 1) wrong, or 2) very confusing. Currently, we have users all over the US and Europe.
Is the proper method to localize times based on the clients timezoneclients' time zone? use UTC/GMT?