If your a business owner or SEO guru then you most likely read somewhere about the importance of having correct citation consistency. It is even recommended that you use either Rd, Road, St. or Street depending what Google uses on their MAP service, but what do you do when Google is NOT displaying your full address on either Google Maps or Google My Business?

My business is located in Bournemouth, Dorset, UK. Dorset has a population of over 765,700 and has some of big companies such as ESET but for some reason Google does not display the county Dorset in either Google local results or Google Map information. Google Searching for my business (BYBE) does not display the county nor does it when searching for the street address on Google Maps, e.g:

I've know about this for over 5 years but thought it was due to the fact that it was detecting my broadband connection in Bournemouth and therefore was tailoring the results because it felt it didn't need to tell me the county name, but I recently had a design project in London and decided to Google myself and noticed the results were exactly the same. So its got me wondering does this matter that its not displaying? Since many other companies across the UK do have their county mentioned e.g Cartoozo in Norfolk:

So my question(s):

• Is there any particular reason why Google decides not to display the county?
• Can this have any impact to Local SEO?
• Should I display the county on my website or can I keep it short? since Google is?

If your a business owner or SEO guru then you most likely read somewhere about the importance of having correct citation consistency. It is even recommended that you use either Rd, Road, St. or Street depending what Google uses on their MAP service, but what do you do when Google is NOT displaying your full address on either Google Maps or Google My Business?

My business is located in Bournemouth, Dorset, UK. Dorset has a population of over 765,700 and has some of big companies such as ESET but for some reason Google does not display the county Dorset in either Google local results or Google Map information. Google Searching for my business (BYBE) does not display the county nor does it when searching for the street address on Google Maps, e.g:

I've know about this for over 5 years but thought it was due to the fact that it was detecting my broadband connection in Bournemouth and therefore was tailoring the results because it felt it didn't need to tell me the county name, but I recently had a design project in London and decided to Google myself and noticed the results were exactly the same. So its got me wondering does this matter that its not displaying? Since many other companies across the UK do have their county mentioned e.g Cartoozo in Norfolk:

It seems that Google does not list the county for any businesses within the Dorset region should it be Poole, Bournemouth or anywhere else for that matter.

So my question(s):

• Is there any particular reason why Google decides not to display a county?
• Can this have any impact to Local SEO?
• Should I display the county on my website or can I keep it short? since Google is?