I am looking to use an image as a link but still want to pass the best description through the link to the next page.
<a href="#"><img src="#" alt="Floating red balloon"></a>
VS
<a href="#"><img src="#" alt="Floating red balloon" title="Red balloon"></a>
Which one would work best for SEO and passing a better description to the next page?
Or would it be better to have the title on the anchor tag?
Or should I have page text along with the image but hide that using a span?
For example:
<a href="#">
<img src="#" alt="Floating red balloon">
<span class="display-none">Red balloon</span>
</a>
Thank you for your help :)