4,964 reputation
1821
bio website johnmu.com
location Switzerland
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visits member for 4 years, 4 months
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Webmaster Trends Analyst at Google Switzerland. I work together with the web-search engineers and the webmaster-support team to help webmasters to make awesome content that search engines can understand and recommend.

I primarily post in the Google Webmaster Help forums (in English & German). You can also catch me on Google+, occasionally even in live hangouts :-).


Oct
22
comment How Do I Contact a Domain Owner Who Doesnt Use Email? (Private Registration)
It's fine to NX requests for domains that you don't serve on your DNS, Google won't mind. I wouldn't silently drop those requests though, since that makes it hard to understand what you're trying to say (it'll just look like your DNS is flakey).
Sep
24
comment Is there a way to bulk submit URLs to Fetch as Google?
You could also just create a sitemap file (or text URL-list file) and submit that.
Sep
24
comment Base64 encoded images and availability of their metadata for googlebot
As linked above, we currently don't index these as images separately. That might change in the future, but at least for the moment you'd want to use separate image URLs if you want those images indexed in Image Search.
Sep
16
comment backlinks to our site are being ignored by google thus affecting our SEO
You need to make sure that you have the right version verified in Webmaster Tools (usually this means your site is indexed as example.com but you verified www. example.com - or vice versa). Also, keep in mind that if you're selling the websites together with the link (and it's not a link that customers placed on their own), then you should be using the rel=nofollow to prevent them from passing PageRank.
Sep
16
comment Why doesn't Google Webmaster Tools show the search queries that led to clicks?
It needs more datapoints, more impressions & clicks.
Aug
27
comment When to tell Google Webmaster Tools that domain has moved
@dasickle Ah, yes, we just recently added a check for redirects before using the feature (well, at least for the homepage -- for the whole site we'd have to recrawl everything, which can take a lot of time). It sounds like we should have waited until you had it set :)
Aug
27
comment Should I include the current language code in <link rel=“alternate” hreflang=“” />?
The main reasons are that it makes it easier to reuse the same block of annotations on all pages of the set, as well as making sure that canonicalization issues don't cause unnecessary problems. For example, if /en.htm?sessionid=123 doesn't mention that /en.htm is the English version, we may assume that the "sessionid=123" part is important (but not confirmed by the other pages).
Aug
26
comment Moving from http to https - Google webmaster tools | Bing webmaster tools
Google Webmaster Tools treats https:// and http:// as separate sites; you should definitely add them separately if you use them both (or are migrating from one to the other). You should also update the sitemap file to point to the new URLs.
Aug
12
comment Indexing internationalized pages
FWIW we currently also only index one language version per URL, so if you serve different language content on the same URL, Google would only index one of those versions (whichever is served by default, probably). Use separate URLs per langauge & region! support.google.com/webmasters/answer/189077?hl=en has more on how hreflang works.
Aug
12
comment New Google SEO benefit with SSL - with only a few sections in SSL, or always on?
Yes, it's per URL, you could pick & choose if you wanted to. That said, in most cases it wouldn't be worth your time to do this selectively, just do the whole site if you're going to do a part of it.
Aug
12
comment Do noindex,follow pages pass pagerank / link juice?
Matt's statement is still correct. In a similar vein, pages that are disallowed from crawling in the robots.txt can also collect PageRank. These are essentially technical aspects of Google's algorithms, and not something you'd need to optimize for with most (probably all) real websites (I haven't seen any sites where either of these cases was causing a noticable problem).
Aug
6
comment Which meta names are case-sensitive?
FWIW I believe it's the same with other meta-tag verification setups, like those from Yandex and Bing.
Jul
18
comment Google sitemap priorities, am I doing the right thing?
FWIW Google pretty much doesn't use the priority value at all for web-search. changefreq only makes sense if you're not specifying a date (which you're doing here). Hope that saves you some unnecessary work :)
Jul
16
comment How to disallow robots from the first 185 pages?
Google recommends not using the robots.txt file as a way of handling duplicate content, so using the robots meta tag (or x-robots-tag HTTP header) is preferred.
Jul
16
comment Can Google index a non-80/non-443 URL?
You can definitely do that, but I'd tend towards using subdomains / hostnames: many users don't understand port numbers and might be confused with them (eg how do they recommend the website to others?).
Jul
1
comment Why has Google removed authorship images from its SERPs?
Just to add, authorship (as a concept & the semantics) itself isn't gone, it's really just the profile photos & the circle count. Google is still processing & using authorship markup, we're still showing the name of the author as well.
Jul
1
comment How do you tell search engines not to index this page just yet, but maybe in the future?
FWIW "follow" is the default behavior, you can drop it if you want (it doesn't cause any problems, and maybe it's meant more for humans reading it, so you can leave it too).
Jul
1
comment Should a website be directly accessible by its IP address?
This answer is definitely not true. Many websites are accessible on their IP address, it does not cause search engines headaches, it won't kill your "SEO." Duplicate content is a technical problem that has been around since the beginning of the web, search engines have various ways of dealing with it. It's not the end of the world. That said, if you have a preference regarding indexing, adding a rel=canonical is a great way to guide search engines towards that.
Jul
1
comment Search results for my website show content that isn't mine including pharmacy (Viagra and Cialis)
FWIW sometimes these hacks are only visible to search engines (IP addresses or user-agents), check with a tool like Fetch as Google if you're unsure: googlewebmastercentral.blogspot.ch/2009/11/…
Jun
10
comment Canonical tags for separate mobile URLs
If the primary content isn't equivalent, don't use the rel=canonical.