5,213 reputation
1821
bio website johnmu.com
location Switzerland
age
visits member for 4 years, 6 months
seen Jan 28 at 2:07

Webmaster Trends Analyst at Google Switzerland. I work together with the web-search engineers and the webmaster-support team to help webmasters to make awesome content that search engines can understand and recommend.

I primarily post in the Google Webmaster Help forums (in English & German). You can also catch me on Google+, occasionally even in live hangouts :-).


Jan
28
comment International Targeting Not Working as Expected
If the pages are equivalent, make sure you set up the hreflang markup.
Jan
28
comment How hard is it to get back in the search results after being offline for a long time?
You can use the Fetch & Submit feature in Google Webmaster Tools to speed that up too. Usually you'd see individual URLs back in the index after a few days, so you probably see them already in the meantime :). It might take a while for things to rank again like they did in the past though (and Google's algorithms change regularly anyway, so it would never be identical).
Jan
14
comment Several headings inside <nav>
Most search engines aren't going to use a HTML5 parser and will just see multiple H1's. That said, I've never seen a site where this would cause any noticable change, I wouldn't be pedantic about "only one H1/page" for SEO purposes if you have good reasons to use that markup.
Dec
31
comment Google's cache is not using my custom font
The font-types don't really play a role for indexing, so that's not really something I'd lose any sleep over.
Dec
31
comment What’s up with this 302 redirect to the same URL?
stackoverflow.com/questions/20885695/… seems to have more details from Github on why they do this.
Dec
24
comment Is it safe to let anyone add my site in Google Webmaster Tools?
Another aspect is that as a verified owner, you can link the website to a YouTube channel (to make it official), to a Google+ page, and to apps uploaded in Google Play.
Dec
24
comment Is it safe to let anyone add my site in Google Webmaster Tools?
Regarding URL removals, in Webmaster Tools, as a verified owner, you can request complete removal of your website at any point, even if the website is still live. As a verified owner, Webmaster Tools assumes you know what you're doing.
Dec
24
comment Is it safe to let anyone add my site in Google Webmaster Tools?
I'd definitely avoid letting random people verify ownership of your site in Webmaster Tools, lots of things can be broken... Adding people with "read-only" access is less problematic, but even there they'd be able to see your search query data (which might be a competitive advantage), and see if URL removal requests were submitted.
Dec
24
comment How do search engine crawlers deal with imported HTML using link rel import tags?
FWIW if you block import.html via robots.txt, then that would also prevent its content from being picked up for indexing at all (even when pulled in via JavaScript like this). You can test this with "Fetch as Google" using the rendered option, in Webmaster Tools.
Dec
23
comment What's the smallest page size for Googlebot to not go “Soft 404”?
If Google is getting soft-404s wrong for your site, send me some sample URLs and I'll forward them to the team here. You shouldn't need to artificially tweak the response size.
Dec
18
comment Does Googlebot support SPDY?
With regards to potential future functionality, this kind of thing is something they would definitely consider, if they can see that it would have a significant impact. For example, if they see many servers that are overloaded with requests, where combining requests could allow better crawling, then maybe this would be an option. On the other hand, if it's only an option on servers that are already well-crawled, then it probably doesn't make that much sense.
Dec
18
comment Does Googlebot support SPDY?
I ended up talking with someone from the Googlebot team about this. At Google, we don't have these things documented (the list of things Googlebot doesn't do it pretty big), so I can't really point to anything as a reference.
Dec
17
comment Prevent Googlebot from seeing or indexing common keywords such as “read full story”
FWIW the content keywords report in Webmaster Tools is based on crawling, not indexing/ranking/relevance. Just because something's mentioned there doesn't mean that Google sees it as being relevant for the site. You don't need to optimize for that report.
Dec
10
comment How do I find when an URL was first indexed by Google?
Like others have mentioned, you can't get this information. If you have access to the server logs, you could see when it was first crawled, but even that doesn't mean that it was indexed then.
Dec
10
comment Can we use regex in robots.txt file to block URLs?
I'd caution from using too fancy directives in your robots.txt file; these are really, really hard to debug later on. Try to keep things as simple as possible. Also remember that robots.txt is case-sensitive, so you may need to add alternate versions of the directives depending on your site.
Dec
2
comment Where should I put the sitemap of mobile version of my site?
Keep in mind that mobile sitemaps (like you're using here) are meant for featurephone content (WAP, WML, etc), not for smartphone content. The solution for smartphone sites is in the answer below.
Oct
22
comment How Do I Contact a Domain Owner Who Doesnt Use Email? (Private Registration)
It's fine to NX requests for domains that you don't serve on your DNS, Google won't mind. I wouldn't silently drop those requests though, since that makes it hard to understand what you're trying to say (it'll just look like your DNS is flakey).
Sep
24
comment Is there a way to bulk submit URLs to Fetch as Google?
You could also just create a sitemap file (or text URL-list file) and submit that.
Sep
24
comment Base64 encoded images and availability of their metadata for googlebot
As linked above, we currently don't index these as images separately. That might change in the future, but at least for the moment you'd want to use separate image URLs if you want those images indexed in Image Search.
Sep
16
comment backlinks to our site are being ignored by google thus affecting our SEO
You need to make sure that you have the right version verified in Webmaster Tools (usually this means your site is indexed as example.com but you verified www. example.com - or vice versa). Also, keep in mind that if you're selling the websites together with the link (and it's not a link that customers placed on their own), then you should be using the rel=nofollow to prevent them from passing PageRank.