4,330 reputation
1720
bio website johnmu.com
location Switzerland
age
visits member for 3 years, 9 months
seen Apr 7 at 13:55

Webmaster Trends Analyst at Google Switzerland. I work together with the web-search engineers and the webmaster-support team to help webmasters to make awesome content that search engines can understand and recommend.

I primarily post in the Google Webmaster Help forums (in English & German). You can also catch me on Google+, occasionally even in live hangouts :-).


Jun
27
answered Does Google use any “Language” flags / tags set within a PDF file when determining its language?
Jun
22
awarded  Nice Answer
Jun
19
comment Does Google penalize Wikipedia external links?
Just to add to this: Google definitely does not penalize a website based on rel=nofollow links pointing at it. We (I work within web-search at Google) do not use those links for any manual action, and it's even one of the ways we recommend to clean up issues with unnatural links to your site.
Jun
19
answered HTML5 vs HTML4 regarding Search Engine Optimization
Jun
19
comment Will Google and other search engines follow IP address only sites (i.e., no URL)
Google regularly crawls & indexes content under IP addresses, but like you mentioned, there's almost no reason to aim for that. I'd personally also avoid using third-level domains and instead try to get a "real" domain name of your own (that you can control as you want to).
Jun
19
comment How important is the text on your frontpage for SEO?
Just to make it a bit clearer: you will have a very hard time to get your pages to show in the search results with little to no text on them. The content on your pages is under your control, the things outside of them usually aren't. If you want it to be found for specific words, you can either hope it somehow works, or take control and use them on your page.
Jun
13
comment Google Webmaster Tools site removal
If you cancel a site removal request, "everything" will be visible as it's indexed, assuming it's not individually removed as well. If the content there shouldn't be indexed, I'd try to submit these individual URL removal requests first, and then cancel the site removal request. For natural changes on sites, I'd just let them drop out naturally, but if it's really problematic content, being extra-sure that they're removed might be a reasonable strategy :).
Jun
12
answered PageRank & SEO results of using a different domain for each company product
Jun
12
comment Would changing IP addresses affect my SEO
One element I'd add is that Google may crawl slightly slower in the beginning if it's worried that the new server (IP address) might not be able to handle the full load. Most sites don't see any issues from that, but if it's an extremely fast-changing website, it can take a bit of time to get crawling back up to speed.
Jun
12
comment Would changing IP addresses affect my SEO
Great, comprehensive answer! With Google, the geographic location is less critical nowadays since you can also adjust your site's geotargeting in Webmaster Tools or just use a ccTLD (both of which override any element from the server's IP location).
Jun
12
answered Will enclosing an <h1> element inside a <p> element affect SEO?
Jun
2
comment Why does Google index pages of my blog in seconds, while pages on the rest of the website take longer to get indexed
FWIW you can do the same with a Sitemap file (including pinging programmatically) -- you don't need to artificially create an RSS feed if your website doesn't already have one.
Jun
2
comment Are images with non-standard extensions (such as “.ashx”, instead of “.png” or “.jpg”) bad for SEO?
Yeah, non-standard image extensions are fine.
May
29
comment Google Webmaster Tools keeps reporting not finding pages from the old website
FWIW this is not a problem from Google's POV, it's just that the algorithms are curious to see if they missed anything.
May
22
comment Google SEO - Migrating website from a sub-directory of another website to its own domain name
Any site move will result in some fluctuations for some time, as the signals propagate, but you shouldn't lose rankings for a year (for most sites it's somewhere between days and a month or so, depending on the size).
May
14
answered Google non-SSL search not passing the “q” parameter with keyword
May
14
answered Google Webmaster Tools site removal
May
14
comment Why do hackers inject hidden links?
Often these links go to other hacked content: content that hackers place on legitimate websites, which shows commercial content like advertisements for adult or pharmaceutical sites, sometimes phishing, and sometimes automatically redirecting users. Here's a rough run-down: blog.unmaskparasites.com/2012/05/18/…
May
14
awarded  Caucus
May
14
awarded  Constituent