4,924 reputation
1821
bio website johnmu.com
location Switzerland
age
visits member for 4 years, 3 months
seen yesterday

Webmaster Trends Analyst at Google Switzerland. I work together with the web-search engineers and the webmaster-support team to help webmasters to make awesome content that search engines can understand and recommend.

I primarily post in the Google Webmaster Help forums (in English & German). You can also catch me on Google+, occasionally even in live hangouts :-).


May
21
answered How to do SEO for web application?
May
21
comment Lazy loading images and effects on SEO
I wouldn't rely on "noscript" -- we see a lot of spam trying to use it, so we're not always confident enough to trust content placed there. I like the idea of using links to the images. In general, if an image is one of the primary elements on a page, I'd still tend towards just embedding it naturally (at least one version of it, if you're using different sizes) so that you're sure it's indexed normally. We're working on a better story for this, but I don't see it changing today or tomorrow.
May
14
answered Should I include the current language code in <link rel=“alternate” hreflang=“” />?
May
14
comment Does using OpenGraph meta tags help webpages to get indexed better?
Google doesn't use Open-Graph meta tags for indexing in web-search. AFAIK we use them for Google+ snippets though ( developers.google.com/+/web/snippet ).
May
14
comment Implications of using subdomain or traditional folders SEO
Subdomains let you split things off to separate servers (maybe in different locations), which can make sense sometimes. However, it also means that search engines will have to figure out crawlrates for each server separately (which might cause inefficient crawling). Using wildcard subdomains makes crawling extremely inefficient, so try to avoid that if you can.
May
14
comment Is it better to have one website with two languages or two websites with different languages in terms of SEO?
Another consideration is that sometimes there are legal aspects that make it important to either get a local ccTLD or not get one.
May
7
comment My site is showing up in Google's search results with a Norwegian language parameter on the URL
The URL parameter has nothing to do with how Google sees the language of the content -- it's purely how that page is indexed. So don't focus on the language, focus on the URL here.
May
7
comment SEO ranking when copying content from other website with permissions
Both of these things are bad for SEO. If you want to do it for your users, then you need to prevent search engines from seeing them.
Apr
30
comment How to deal with non-relevant keywords in Google Webmaster Tools
To add a bit more: this list is based on crawling the content and has absolutely nothing to do with relevance (ranking). Unless you're seeing pharmaceutical words there (or other signs of hacked content that your site isn't about), you can completely ignore this report.
Apr
30
comment Should I use a dash instead of double vowels in a domain name?
Alternately, check out the new TLDs -- there are lots already online, and more coming soon.
Apr
30
comment My website URL is weird in Google Search results
It's going to be pretty much impossible to help without the real URLs.
Apr
23
comment Why my web pages positioned 1st in Google Webmaster Tools recieve zero CTR?
I'd recommend looking at the queries (+location/search-type) and manually seeing what those results look like.
Apr
23
comment Google is changing my urls in search results - Joomla3 bug
Just wanted to add that from Google's point of view, the clean, parameterized URL is generally preferred to any unnecessary URL-rewriting. If you want a nice-looking URL-line in search, use breadcrumb markup instead.
Apr
3
comment Non HTTPS site is indexed as HTTPS in Google Search
2 other things: use absolute URLs within the site & use rel=canonical link elements.
Apr
1
comment What should be the word count of an article for better ranking in 2014?
Google doesn't count the words on your page for ranking. Write great content, don't count words.
Apr
1
comment Is it a problem (e.g. for Google) when my site has no root page?
Having an automatically redirecting root URL is fine (use a 302). I'd use the "hreflang" value "x-default" when referring to it (in the guidelines linked above).
Mar
25
answered Should I create a Separate Image XML Sitemap?
Mar
16
comment Google Webmaster tools - painlessly change 300,000 urls
Agreed; set up redirects for everything ASAP. I handled a similar situation by using a script as the 404 handler -- from there I could look up / calculate the actual new URL and redirect appropriately (this sometimes makes it a bit easier to setup). Also: log the referrer, so when a user views an old URL, you have the source-page & can fix it when it's within your own site.
Mar
4
answered Hashbang priority vs clean url
Mar
4
comment Incorrect rel-alternate-hreflang implementation
Another thing I see is that your m.kogan.com/au/shop/collection/mac-mini URLs have a meta-fragement specified on them, but don't respond with a rendered page under m.kogan.com/au/shop/collection/mac-mini/?_escaped_fragment_= ... I'd also add a rel=canonical from the mobile pages to the desktop ones. That said, there are a lot of things to work on here, so I'd recommend finding someone with whom you can double-check the implementation (who has done these things before), to move forward a bit faster.