4,712 reputation
1820
bio website johnmu.com
location Switzerland
age
visits member for 4 years, 1 month
seen 10 hours ago

Webmaster Trends Analyst at Google Switzerland. I work together with the web-search engineers and the webmaster-support team to help webmasters to make awesome content that search engines can understand and recommend.

I primarily post in the Google Webmaster Help forums (in English & German). You can also catch me on Google+, occasionally even in live hangouts :-).


Jun
11
answered Should I set NOINDEX header for my JS, CSS and image files?
Jun
10
comment Canonical tags for separate mobile URLs
If the primary content isn't equivalent, don't use the rel=canonical.
Jun
10
comment 404 - Page not found error while using Google's Instant Preview in Webmaster Tools
404 in the browser when accessing the tool, or the tool showed a 404 from your website?
Jun
10
comment Can we 301 redirect to a new page, but still publish the old content somewhere else?
Another idea is to have a more-generic page be the main landing page (eg /blue-widgets) which shows the current information, and have the archived pages (/2013/blue-widgets, etc) linked from there. That way, it's easy to focus on the current information (also for search), but still possible to find the rest.
May
28
answered Could an adult site affect the other sites in same server?
May
28
comment Massive 404 attack with non existent URLs. How to prevent this?
A "404 attack" will definitely NOT affect your site's pagerank, nor its ranking. (If your competitors are spending time linking to pages that 404, that's less time they're spending on doing something useful, so be happy :).) Sites are supposed to have 404s, it's a sign that you have set up the server properly, so if anything, it would be a good signal for us.
May
28
comment Need to add 30K new pages to a 10K page website - troubles ahead? (SEO)
30k pages isn't that much, I'd just put them up at the same time (with the caveat that they should be great pages, otherwise I wouldn't put them up at all).
May
21
comment Are keywords in URLs good SEO or needlessly redundant?
For search, you could use breadcrumb markup to have a readable URL line even if you use parameters / IDs. FWIW googlewebmastercentral.blogspot.ch/2008/09/… is also still very relevant.
May
21
comment Does Google crawl and index sites hosted on an IP address only (with no domain name) and non-standard port?
I'm not sure how these would be shown in Webmaster Tools, so maybe that's a bit confusing (send me an example via Google+ if you want me to check with the team).
May
21
comment Does Google crawl and index sites hosted on an IP address only (with no domain name) and non-standard port?
Yep, we can index sites on IP addresses and/or on non-standard ports.
May
21
comment Why is a query string appearing on my URLs in the Google search results?
Also, don't combine a rel=canonical with the robots.txt - Google won't see the rel=canonical in those cases.
May
21
answered How to do SEO for web application?
May
21
comment lazy loading images and effects on SEO
I wouldn't rely on "noscript" -- we see a lot of spam trying to use it, so we're not always confident enough to trust content placed there. I like the idea of using links to the images. In general, if an image is one of the primary elements on a page, I'd still tend towards just embedding it naturally (at least one version of it, if you're using different sizes) so that you're sure it's indexed normally. We're working on a better story for this, but I don't see it changing today or tomorrow.
May
14
answered Should I include the current language code in <link rel=“alternate” hreflang=“” />?
May
14
comment Does using OpenGraph meta tags help webpages to get indexed better?
Google doesn't use Open-Graph meta tags for indexing in web-search. AFAIK we use them for Google+ snippets though ( developers.google.com/+/web/snippet ).
May
14
comment Implications of using subdomain or traditional folders SEO
Subdomains let you split things off to separate servers (maybe in different locations), which can make sense sometimes. However, it also means that search engines will have to figure out crawlrates for each server separately (which might cause inefficient crawling). Using wildcard subdomains makes crawling extremely inefficient, so try to avoid that if you can.
May
14
comment Is it better to have one website with two languages or two websites with different languages in terms of SEO?
Another consideration is that sometimes there are legal aspects that make it important to either get a local ccTLD or not get one.
May
7
comment My site is showing up in Google's search results with a Norwegian language parameter on the URL
The URL parameter has nothing to do with how Google sees the language of the content -- it's purely how that page is indexed. So don't focus on the language, focus on the URL here.
May
7
comment SEO ranking when copying content from other website with permissions
Both of these things are bad for SEO. If you want to do it for your users, then you need to prevent search engines from seeing them.
Apr
30
comment How to deal with non-relevant keywords in Google Webmaster Tools
To add a bit more: this list is based on crawling the content and has absolutely nothing to do with relevance (ranking). Unless you're seeing pharmaceutical words there (or other signs of hacked content that your site isn't about), you can completely ignore this report.