Ophir specializes in web analytics and conversion rate optimization.

Specifically, how to make sense from all of the data and ultimately convert the numbers into something actionable with real business value.

It’s about turning data into dollars

Ophir has been involved in the online world since 1992 and has been working professionally with Internet technologies since 1994.

He currently works for POP as a Search & Analytics Strategist (yes, that’s the official title).

If you want more information about Ophir’s professional life, check out his LinkedIn profile:

http://www.linkedin.com/in/ophirprusak