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Nov
18
comment What does a complete rebrand/focus change do for a domains SEO?
@MrG A 404 page for all the old pages would show search engines that all those pages no longer exist which could impact the sites overall ranking. A better approach would be to have a 301 redirect to either a corresponding page or a landing page explaining 'we no longer sell apples, here's what we do now ...'. This way no pages appear to search engines as defunct and they also know to index the new page as well.