Co-founder of TrafficCake.com, a UK based technology company specialising in traffic analysis and fraud detection. The product, in real-time, carries out around 300 tests to determine whether the online advertising traffic you've purchased is genuine or fake - e.g. bots.
The product was brought to market after we carried out our own media buying campaign using a well-known ad-network and found that 30%+ of the visitors delivered to our landing page were fake.
Using our technology we've found that this issue isn't confined to just one or two traffic sellers, it is widespread. The issue of fraud traffic is even more of a problem when you're buying blind traffic; rather than through specific one-to-one relationships with publishers.
The product can also be used across your website to give you a good overview of all traffic sources – including organic traffic. The product can tell you, on a referrer basis, which traffic sources are most prone to sending fraudulent traffic and the pages on your site they’re sending it to.