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Dec
31
comment How Can I Audit Kijiji's new PPC system
I'm not sure of the cost but this company makes a script that tries to detects advertising fraud. One of the founders presented to a local analytics meetup I attended and he certainly knew his stuff: mktsci.com
Dec
29
comment Googlebot only seems to crawl my front page even when provided a different URL
If you review the Google Search Console data for the last month (indexed pages, landing pages, search queries, content keywords), does it seem Google is crawling the site correctly or not?
Dec
23
comment Prioritizing duplicate/syndicated content rather than original
I totally understand, beyond 'clients,' I've dealt with plenty of web developers/designers who seem to think they understand SEO when they don't (probably the worst is when they launch a site a leave the "noindex" directives in place). If you block crawling via robots directives, there will still a bit of a "race" to be the first to publish/ping any given piece of content so they are considered the originator. You could tell them: Our content gets you 90% there--for maximum effectiveness, make sure to write an introduction, a conclusion and to make small edits throughout.
Dec
18
comment How does Google use analytics which uses first party cookies to show relevant ads on third party sites?
I understand better now but it doesn't help because GA can use some 3rd party cookies (DoubleClick) if you enable demographic reporting. Traditional remarketing snippets from AdWords use JS (cookies) but also have a tracking pixel fallback. And you can now use the GA itself (without a separate AdWords remarketing snippet) to do remarketing...there's just way too many things to be able to explain how they all might work.
Dec
18
comment What consumes less resources on the client side, an animation with gif or CSS?
Have you ever made an animated .gif? It a series of static images that loop at timed intervals. Taking those files, sequencing and timing them are the author's responsibilities, most of the burden on the client is related to bandwidth (they are bitmap based). CSS animations are vector based and they rely on the client calculating and rendering them appropriately and there's lot of variables (for instance, even with 2d transformations, it's often a good practice to write them as 3d transformations so they use the GPU not the CPU), totally different technologies.
Aug
8
comment Images as hyperlinks and SEO implications
Indeed. Amazing how often SEO's overthink things without reviewing fundamentals--you can learn a lot by looking over Google's Patent applications.
Aug
7
comment If I already have server logs & Google Webmaster Tools, do I still need Analytics?
You can also capture a fair amount of error data, I track 404 errors, page load speed, and JS errors (as events), but it does require customizing what you track.
May
9
comment How to filter traffic from Google Maps/local searches in Google Analytics
The report you'll look for under the dimensions tab is 'Free Clicks'
Apr
21
comment When does Google use article published date vs article modified date in SERP?
Yeah, I asked a question grappling with that too, you can read this answer to get a little more insight webmasters.stackexchange.com/questions/56123/…
Jul
1
comment Google Tag Manager Uses iframe, is this problematic for IE?
I have since realized that the iframe that Google Tag Manager uses, is not used all the time (I believe it is a fallback), but I didn't realize that until I reviewed the un-minfied source of the GTM tag.
May
21
comment Real-time analytics always shows 100% new
Always leave one 'view' that is unfiltered: No filtering out IPs; no adjustments to users; no custom parameters. That way when things go haywire (as they always will, analytics is complex and frequently changes) you can quantify, compare, and diagnose the problem.
May
21
comment Google reducing indexed page count
As John is touching on, your tactics were just detected. And early on, I did similar things...Unfortunately, spammy stuff works for a while; it works until you get caught or an algo update comes along. If you want to rank for different locations I recommend looking into accurate use of structured data (e.g. schema.org) to ensure that search engines clearly understand the areas your business serves (indexing)...combined with legitimate off-page SEO methods (ranking).
Mar
29
comment Get total for User Timings in Google Analytics
I can relate, sometimes I'm just too overwhelmed to learn something new right then. If the content loads from your server a server-side solution should suffice (look into what your hosting provides). Also, try browsing the Google Analytics App Gallery and the Google Docs (template) Gallery, maybe someone has built something that does this already.
Mar
10
comment Are there any differences between URLs with and without “www” and “http://”
If the naked domain is used (e.g. example.com) then there is no way to set up sub-domains without cookies. With www it is possible to set up a sub-domain(s) that does not have cookies for the serving of static assets. Cookies require data transfer and therefore slow load times; fast load times positively impact SEO and user experience...that said, I have never done this myself and the difference in performance and SEO is often almost negligible.
Dec
19
comment Is it good for SEO when I use the same keywords in many pages on a site?
Use descriptive file names too. goat-drinks-milk.jpg with alt text of "Small goat drinking milk" is the best for SEO (a congruent page title, caption and perhaps a description are smart too). If you need other details in the file name so be it: goat-drinks-milk-001-600x600-2013.opt.jpg would be fine as well.
Dec
19
comment Splitting big CSS file into parts for quicker loading
I think you are more or less right about CSS but keep in mind that different browsers have different methods of rendering and parsing HTML, CSS, and JS.
Dec
16
comment Structured data and visible content revisited
I think they updated the Good Relations instructions but I think it used to say the part I quoted...oh well, it's pretty clear now. Thanks.
Dec
16
comment Structured data and visible content revisited
Mainly, yes. I work in SEO and marketing and so while I'd consider other potential uses that would definitely be my primary concern.
Nov
29
comment Phone number in meta description bad or good for local rankings NAP
I don't trust that Google fully discloses all ranking factors but 'meta' tags, by definition, aren't on-page content and could easily be used deceptively (e.g. meta keywords) and all the info out there seem to focus on CTR (by humans--which is more important) not ranking (by bots). I used to believe it was a ranking factor, and with 500+ algorithm changes a year, who's to say it isn't? The way I'd approach it is by adding meta descriptions with a phone number to half of my pages (but give equal attention to optimizing the other half) and then see what the results are based on analytics :)
Nov
27
comment Phone number in meta description bad or good for local rankings NAP
Can you point me to a Google resource that says they use it as a ranking factor? Not CTR, not 'useful snippet,' but something where they say it is indeed a ranking factor?