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11

The short version for generating 'useful' backlinks Start a blog. Fill it with remarkable things. If you don't currently have remarkable things to fill it with, do or make something related worth talking about. The longer version You're right: for a lot of businesses, it's not easy to get links. If you can't get your customers to link to you, there ...


10

Don’t use the metadata name generator. HTML5 defines that the value is for the software package (e.g., the CMS) used to generate the document, not for a person. Don’t use the metadata name author (as suggested by Moz). HTML5 defines that it’s for the page’s author. While it doesn’t define the term "author", it’s safe to assume that the web ...


9

Two unobtrusive ideas: Include an HTML comment in the page source. humans.txt The problem with having a visible link to your site (in the footer) is that it's less professional.


7

Do everything you can to cross-promote them, but consider improving the experience for visitors by unifying the design, writing style, and intended audience across the network, even if the subject matter itself differs wildly. There are successful website networks that have no apparent connection between the sites they contain, and others linked by a common ...


5

Ask your existing clients if they are willing to provide references or testimonials to prospective new clients. Some will be willing and some will not be. But it's powerful when an existing client not only says that you did their web site, but how pleased they are with it and how easy you were to work with, etc. Of course, this works best if your clients ...


5

No amount of excuses can make stealing the content of others legal. While there is something as fair use, you cannot use an entire image or other media which is created by someone else and not licensed for your use. There are three common ways to obtain product images: Take your own photos. If you have access to the product this is easiest. You may even ...


4

If the local community paper won't run your ads because they view you as a direct competitor then just move on to alternate forms of advertising such as: Create a Facebook Page promoting your site and purchase ads targeting your preferred demographic Post flyers on local bulletin boards (e.g. Markets, Post Office, Community Centers) Obtain a table or booth ...


4

Well, this is the most important thing. You can blog all you want, but if you don't market and optimize your site appropriately, it'll all be for naught. I'll try to keep things direct, although brevity isn't my strong suit. Have a plan! Let's first take care of the search engine submissions. 1) Make a sitemap.xml and urllist.txt. Go to ...


4

The best source of free traffic is search engines. People perform around two trillion searches on Google each year. Of the people that click on a result, 94% click on the organic listings and only 6% click on the ads. That means that there are more free clicks available than there are all of the paid clicks that you named combined. Search engine ...


3

Basically you would link spamming Wikipedia which is very frowned upon. Wikipedia actually frowns upon having External Links sections in their pages and when they do exist they are limited to important directly related to the article (i.e. the company's home page, etc). Your site would not meet these standards and would be removed if they were added. I ...


3

One often overlooked strategy for online shops would be to set up affiliate marketing. Go to the top 5 affiliate networks, set up your database and let blogs, niche sites and others link to your content naturally (whilst making a small commission on sales). That way you could get dozens, if not even thousands, of sites naturally linking to different shop ...


3

Search Engine Journal - Facebook Group vs Facebook Fan Page. What's Better? has a table that lists key features and whether or not the particular platform supports the feature. The main advantage I see with Facebook Groups is that it may be easier to market a Group virally than Fan Page, as bulk invites can be sent on behalf of a Group. However, Fan ...


3

Group: Users are 'members' Chat with group members (new) You control your group's privacy settings, and only members can add friends to the group. A topic meant to collect people who have the same interest and to discuss it. Forums Page: Users are 'fans' Anyone can like this. Arbitrary things (ie Toast, Lint, Pokemon) that people can 'like' Just a wall ...


3

It sounds like what you are talking about is free advertisement. The whole reason that forums prohibit advertisement directly in the forum is that they have no control of what ad is posted where and if users know that the ad is actually an ad. If forums allowed people to post ads directly as questions and answers it would quickly corrode the value of the ...


3

Since a social network targets users online, you should build a strong online presence for your new site: pitch big online magazines. If you manage to get covered by Mashable or Gigaom, you'll get your first users instantly. Search for the submit news form (http://mashable.com/submit/) or contact journalists directly via e-mail/Twitter/Google+, etc. ...


3

Promoting a product of another company does not mean you do not require the rights to use their content. You will need to contact Acer and ask permission, unless within the terms of use of their website says that you can (Which I doubt). Sadly its not a matter of if your promoting a product or not, for example Video Trailers even though they are promoting a ...


2

Stephen summed it up nicely but to add and depends on your Venture, Local Paid Directories are golden and regardless of their niche if they allow you to put Business Name and Address and Telephone these will help your local rankings dramatically. Local Directories can be Golden for Local Search Results So say for example if your business is in the ...


2

It greatly depends on the quality of the directory. If the directory is indiscriminate about the quality of the sites that it includes and does not limit itself to a specific niche, I wouldn't want my link in that directory if they were paying me. If the directory has good coverage of your niche and seems to list all the major player without any obvious ...


2

Assuming that your website is solving a problem ... a real problem faced by a community. Find this community, meet them in real life. Being a member of such a community goes a long way. Identify the influencers in this community. Talk to them and get their buy-in on how your site is awesome Start small and simply focus on influencers and the "geeks" in ...


2

There is no legal requirement. However, it might be considered good ediquette if you do indicate Advertisement or Sponsored by to let your users know that this is leading to an external site and is not part of your site's content. Depending on how you present the ads in relationship to your content, some users may view non-disclosures as false advertising, ...


2

Creating accounts in 10 major social networks and updating them for several months with no audience is a waste of time. Just creating profiles (with no updates) on Facebook, LinkedIn, and Google+ isn't very hard and it has some immediate advantages: It creates additional pages for your business that you control which are likely to rank highly for your ...


1

How about this tag: <meta name="author" content="Developer Name"> In my opinion is better than the generator one, but it can conflict with the author of the data, not the webpage. Other method I use, is on the footer I add a little logo that links to my personal website. But of course you need permition from your client to do so, but if asked ...


1

The Social Networking used in a site depends on what the site does. What the site does also affects on what social networking sites they will post. Social Networking is all about Marketing. Consider these examples: Example 1 I sell Widgets for ships that help carry aliens to the moon. Even humans can buy my ships but only the aliens can live on the ...


1

The effect of social media depends on the the social media. I do not follow all of the various social media mechanisms, but here is a quick run-down. Facebook: Facebook gives a site another presence where people are, but it requires work just like a web page. You have to work it. It also offers advertising opportunities. It is not always beneficial for ...


1

Google specifically allows you to run separate sites that geographically target each country. As such, it doesn't really matter if they are all using the same nameservers. You are not violating any policies that you need to hide from Google. If possible, you should host each site in or near the country it is targeting. This isn't a strict requirement, but ...


1

Copying content from one place to another with permission and proper attribution is called "Content Syndication". Content syndication is fine, you just have to hide the content from Googlebot or tell Google where the content came from with a link to the original source. Your Facebook page would link to your site. That is proper syndicated content ...


1

Good Facebook marketing strategies should comply with the terms of use of Facebook. Marketing on Facebook is good but takes time to establish a user base from likes, shares, fans. A potential account that is at risk of closure is not a very good campaign. Facebook has and continues to close accounts based on false information and duplicate identity's. ...


1

Clean up URLs; try to remove '?' and '&', for instance, from the address of any page you want crawled. Make sure that the words in the URL, the <title> tag, and <h*> all make sense and are related to each other and the page content. Don't put anything in javascript that you want crawled. Get signed up, and the site set up, for Google ...


1

What should i be doing to make each page on the site to be uniquely indexable by search engines. Create individual unique pages create an XML sitemap submit to Google and Bing. Be sure your robots.txt isn't blocking access or that you've used noindex or nofollow meta tags You can manually add your meta tags it really doesn't matter how you create ...



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