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For starters, I'm going to assume you mean both an XML sitemap and an HTML sitemap, just for safety. And a lot of it really depends on the CMS you're using. For example, WordPress offers a ton of plugins for generating and maintaining XML & HTML sitemaps but a lot of CMSs don't have that functionality baked in and/or they don't have a large enough ...


With "click rate", I assume your refer to the "click-through rate (CTR)", which is according to the American Marketing Association defined as "the number of users who clicked on a specific Internet advertisment or link" per impression expressed as a percentage. The "Google Organic Click-Through Rate Study 2014" from Advanced Web Rankings basically states ...

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