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How does a search engine determine the relevance of a video to a search query? They simply checkout the title and description of video and keywords, and other thing is secret from us. Do they look at individual frames of the video? Not at all, Google not looking into videos frame as much deeper, but they can find some other content easily like ...


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Google cannot rank a video but can take clues from code, content, and other activities such as that derived through normal means for a page. This is how Google handles images. I cover this in a short answer here: Does Google OCR and index text in the images?. In short, it is a combination of the mark-up surrounding the image/video, any content below the ...


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Each search engine is different, but all of the factors you mention are important. More important is how you organize your content with the video. Everything matters from your sitemap, markup, etc. There are a lot details around this very subject. Google clearly defines standards and recommendations here: ...


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Flash tends to have higher compatibility with a lot more web browsers than HTML5 does. Flash has been around for several years, but HTML5 is relatively new. In order for companies to present multimedia to worldwide customers effectively, they would use the tools compatible with the browsers customers have.


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Companies that use Flash have a workflow with it and have no reason to change, perhaps. They have the tools and the talent to use it so why change? Flash is readily available on Windows still but it's a heavy thing to have, often requires installation and updating and mobile devices can bog down (the reason Apple doesn't allow Flash on mobile). It should be ...


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The same reason they still support insecure connection modes.... Compatibility. Embedded OS's in some devices and things haven't been updated in a very long time. Perhaps some devices like kiosks are even ie8 on XP without any service packs. Generally, who knows what dinosaurs are out there. Also I believe html5 player is a fallback. It's prob less code ...



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