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Changing URLs is very risky. As your website is already established, it is dangerous. Your challenges would be Handling all the external links that leads to your site. Internal Links - Sometimes it is possible to overlook how the content is linked internally & How you can resolve. Is it OK if the traffic goes down suddenly? Because we cant quite tell ...


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Depends. Do external sites link to your URLs? Do people bookmark/favorite your URLs? Are you prepared to permanently set up 301 Redirects to the corresponding new URL? Do you get any kind of traffic from that? How does it convert? Becuase the ruling factor in your "change URLs" decision should be that organic traffic. That type of traffic is far better ...


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The key issue is that Google isn't a big fan of query strings when it comes to indexing, and I know of some instances in my own experience where sites I have managed which have used query strings have only had content indexed where the query strings didn't have to be used and yet couldn't get verification from anywhere 100% stating that query strings where ...



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