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5

First off, please stop thinking in terms of keywords. I assure you that Google does not match keywords. The process is far more sophisticated than simply seeing if a term exists. In fact, term matches are not done. Semantic topic matches are however. So stop thinking in terms of keywords. It is a waste. Think topic. The URL can be divided into 4 basic ...


0

The fewer the parameters in your dynamic URL, the better. One or two parameters is much better than seven or eight. Avoid superfluous/nonessential parameters like tracking codes. A static looking URL (containing no ampersands, equals signs, or question marks) is more search optimal than a dynamic one. Having keywords in the URL is more optimal than no ...


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This is my 2 cents, but to preserve crawl budget and page authority I would utilize Json breadcrumbs. Another way to add differentiating clicks is to add a google analytics tracking event. From the code below, you're sending an even when your link is clicked and the label is 'page1.html'. You don't need to use javascript either. <a ...


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Create a custom report with pageviews as the metric and page as the dimension and set a filter for page contains /search?. This will give you the hits to each search result broken out by various combinations of URL parameters. Here is a screenshot that might help. You might want to set up site-search in the view settings and setting location as the ...



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