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I'm not aware of anything explicit from Google that specifically advises translating URLs to local language, however they have acknowledged that keywords in URLs do help. You can see that Google (and Bing) is doing something with URL keywords by the way they're bolded in search results. That being established, it's a reasonable extension to say that ...


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On one hand this seems unnecessary because links and search takes care of all of this, but at the same time using terms in the URL more natural to a particular language would be more memorable and may help with search. I think it is a matter of what you want to do. I am a tech guy that studies and uses automation and this seems right up my ally, but if you ...


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I'm not finished with this yet as I'm sure we'll be able to get this set up as event tracking eventually but here is one way that may help/give you what you want for now... In Google Analytics:- Audience > Geo > Language Primary Dimension: Language Secondary Dimension: Hostname Select advanced filter and set this to include hostname ...



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