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As someone who built and maintains a newsletter sending system, I can tell you there is no real good way to get reliable statistics for opening, reading, etc... What you can get is whether or not the email images were downloaded. Most people would consider this an open. To do this, you insert a tracking image. If the image was loaded, the email was opened. ...


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Opening an email is not an indicator of engagement in my opinion. I open hundreds of emails each day when I am bored in traffic or in the line at the grocery store. Honestly, the best way to track the effectiveness of any email campaign is with a strong Call To Action that takes readers to a landing page. Include a campaign tracking code within your link ...


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Almost all mail clients and email providers strip images out of emails specifically because they are used to track users. Tracking emails is going to be inaccurate at best. But, they can be useful if you know the approximate percentage of users who do view images in emails. Then you can extrapolate the number actual number of views you do get and get a ...


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Google Analytics has this very useful feature called "Universal Analytics" that allows Cross-Device-Tracking, and thus Cross-Browser-Tacking. I am afraid that this only works if you let your user sign in, because this is actually what enables GA to recognize a user once he visits your website from a different device/browser, and GA will then show him as one ...


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Why not take advantage of the new Cohort Analysis (Audience -> Cohort Analysis) in Google Analytics? It will generate a report that looks like this: Great way to track user retention. Just select it as you metric. And you have a few other metrics to play with as well. This tool is still in beta some some other things are limited but for what you would use ...


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No, the GA UA number does not define the uniqueness of the domain, it is set within the Google Analytics tracking tag automatically. To force GA to view hits to your subdomain as a separate domain and pass referral source attributions as necessary, use ga('create') to push these customizations to the cookie. ...



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