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There is no need for the >symbol regarding to the Google Structured Data page about Breadcrumbs. Just use a markup as shown in the example: <ol itemscope itemtype="http://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"> <a itemprop="item" ...


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There is no clear rule that says you may not use a string instead a nested place. But as Google wants you to deliver the most reliable data they post an error on their testing tool. In my experience Google wants you to use a proper location. Therefore a real life address delivered like in the Google guide is requested: <script ...


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Before structured data Google preferred microformats. They still do, but for things like last modified, quick overview of categories, site content update status, or other legacy knowns. It's almost real time, very quick index changes, with hubs to boot. Very much better to have these rather than ETAGS or 304 + AI trying to figure relevant changes. ...


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For something like a Weather Forecast, you'll be best to use something like the spatial property in the schema.org/Dataset or schema.org/Place. The range of spatial applicability of a dataset, e.g. for a dataset of New York weather, the state of New York. datasetTimeInterval is the unique property found in the itemtype Dataset which makes in perfect ...



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