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If you want to have Rich Snippets in Google Search, you have to use the vocabulary Schema.org with a syntax that Google supports. Currently, Google supports JSON-LD, Microdata and RDFa. On Google’s "About schema.org" page, they still say that for JSON-LD only the Event Rich Snippet is supported, but this is most likely not true (anymore), as the ...


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Google has been promoting Schema.org as the preferred vocabulary for structured data. According to their Structured Data Policies: The data may be embedded in your webpage using any of three supported formats: JSON-LD, RDFa, and microdata. I seem to recall Google used to read Microformats as well but can no longer find reference to it in any of their ...


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The vocabulary Schema.org has the types Question and Answer (added in version 1.1 from 2014-04-04). This is not only for Q&A sites, but also for FAQs, as Question explicitly mentions (bold emphasis mine): A specific question - e.g. from a user seeking answers online, or collected in a Frequently Asked Questions (FAQ) document.


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For the actual residence, use 'Place' as the schema markup to denote address etc. For anything transactional, refer to the potentialAction property. <div itemscope itemtype="http://schema.org/Place"> ... <div itemprop="potentialAction" itemscope itemtype="http://schema.org/TradeAction"> <!-- change 'TradeAction' to 'RentAction' or 'Buy ...



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