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These are not Rich Snippets. The first snippet has one-line sitelinks, the second snippet has breadcrumbs.


Here's the link from official documentation. To make your pages eligible for Rich Snippets in search results, add structured data of the appropriate type to your content. Make sure to comply with any policies that each type has regarding Rich Snippet display.


When adding schema markup you should answer two important questions: Does this markup help Google to better understand what my content is about? Does it add value to my content? Of course, Schema gives us the possibility of having rich snippets in SERPs, but this shouldn't be our only motivation.


Google does not guarantee that Rich Snippets will show up for search results from a particular site even if structured data is marked up and can be extracted successfully according to the testing tool. Quote from Google: How long does it take for rich snippets to be visible? Once you've marked up your site's content, Google will discover it the ...

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