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If you want to have Rich Snippets in Google Search, you have to use the vocabulary Schema.org with a syntax that Google supports. Currently, Google supports JSON-LD, Microdata and RDFa. On Google’s "About schema.org" page, they still say that for JSON-LD only the Event Rich Snippet is supported, but this is most likely not true (anymore), as the ...


Google has been promoting Schema.org as the preferred vocabulary for structured data. According to their Structured Data Policies: The data may be embedded in your webpage using any of three supported formats: JSON-LD, RDFa, and microdata. I seem to recall Google used to read Microformats as well but can no longer find reference to it in any of their ...


The vocabulary Schema.org has the types Question and Answer (added in version 1.1 from 2014-04-04). This is not only for Q&A sites, but also for FAQs, as Question explicitly mentions (bold emphasis mine): A specific question - e.g. from a user seeking answers online, or collected in a Frequently Asked Questions (FAQ) document.


For the actual residence, use 'Place' as the schema markup to denote address etc. For anything transactional, refer to the potentialAction property. <div itemscope itemtype="http://schema.org/Place"> ... <div itemprop="potentialAction" itemscope itemtype="http://schema.org/TradeAction"> <!-- change 'TradeAction' to 'RentAction' or 'Buy ...

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