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13

Here's the information copied from the +1 button documentation (tweaked a bit for improved readability). This method applies to all ways that URLs are shared on to Google+. Populating the +Snippet: After +1'ing a page, the user is given the option to share the page to Google+ via a displayed Share bubble. This share bubble (along with the resulting Google+ ...


7

Yes, according to this Google blog post you can combine all your +1s from Google+, your site and search results. You can also link your site to your Google+ page so that all your +1s -- from your Page, your website, and search results -- will get tallied together and appear as a single total. ... You can link your site to your Page either using the ...


6

You can still use the following link formats to share pages*, being sure to escape the URLs: Twitter: <a href="http://twitter.com/home?status=Your%20message%20here:%20http://yourshorturl.com">Share on twitter</a> Facebook: <a href="http://www.facebook.com/sharer.php?u=http://yourshorturl.com&t=Your%20message%20here.">Share on ...


6

A raw twitter stream will typically look like gibberish for the uninitiated, especially when Twitter is used right. The short format (max 140 characters) typically force the tweeter to use very domain specific lingo, which may look weird for the outsider. This is why you might feel alienated when you visit certain Twitter streams. You should only follow ...


6

You can add a meta tag in your page's <head> area with the og:image property to point to the image you want Facebook to use when people Like your page: <meta property="og:image" content="http://yoursite.com/path/to/image.jpg"/> If you don't use this tag, Facebook's page scraper will pick an image for you. It's very likely that Facebook is ...


5

I know O'Reilly has a book about this. http://shop.oreilly.com/product/0636920020424.do Also, there is a ton of good info on SeoMoz about these kinds of topics. I'll say this though. We are in the middle of the redesign of our site. I told the designer to not worry about ads or social media. I don't regret it. Design for the user first, add the social ...


5

FWIW I see the same count logged in as logged out... In general, it's not worth worrying about differences like that, as there are situations where the count would be cached and shown slightly differently depending on who/when you check it. For a more complete view of the +1 button counts, I'd recommend checking out Webmaster Tools where there's a whole ...


4

Define "effectiveness". If by "effective" you mean effective at capturing the community consensus, then they're all effective. If by "effectiveness" you mean the richness of the data returned, then using a point scale is going to be more "effective" than using a binary system. If by "effectiveness" you mean ease implementing a collaborative filtering system, ...


4

Why use Twitter: It's a great way to communicate quickly and easily to people interested in your product/service/company. Many people have Twitter running whenever they are on their computer or smart phone. Reaching them is as easy as a 140 character or less tweet. Tweets are easy to forward. Let your twitter followers advertise for you. It's not uncommon ...


4

Putting or not social media icons is mainly a matter of marketing. It strongly depends on the kind of website you're running and your target audience (selling dental implants to elder people might not get that much more traffic from social sites), basically they are a way to attract the more people you can. It's free advertisement, more or less. And, imho, ...


4

This heavily depends on the target of the audience. For developers, I would offer a Login via Github. For all other matters, having a sign in via Facebook AND Twitter would not hurt. What my company tough observed was, that even tough we are offering the login via Twitter and Facebook, 95% of the Users just sign in via a regular new account.


3

Viral lift is the percentage increase in traffic due to shares and clicks Essentially, viral lift shows you how viral your content is – if your shares are getting a lot of clicks, your viral lift percentage will be high. More at the link. As for the click/share discrepancy, have you enabled address bar sharing? That would be at least one way you could ...


3

Search engines very much dislike tools that automate anything that manipulates their SERPs. Usually this is limited to tools that set up link farms and repeatedly query their servers. But anything that manipulating their servers potentially leaves you in their cross hairs. Also, using tools like these is against the TOS of those websites and you may find ...


3

I don't think it's a case of being fashionable or just doing it because everyone else is. These buttons are an easy way to get word out about your website quickly and for free. If anything, not putting them on your website would be something to question (although there are legitimate reasons not to use them, too).


3

I would say in many ways Stack Exchange could be viewed as a "social network". It has many of the features social networks have in that you create a profile, build up reputation, gain badges, chat, sharing to other networks etc. This could be viewed as similar to the profiles and features you can create on Google+, Facebook, LinkedIn. Stack Exchange also ...


3

I would take a look at something like Seesmic which allows you to manage all your social accounts in one place. I have also read a lot about radion6 although have no experience with that software. Tweetdeck is another example. Although I would say pushing all the same content out to each different network may not be the best approach, as if people follow ...


3

While tag management has its value for large sites/organizations that may be using lots of tags for various purposes (web analytics, customer tracking, ad networks, social media integration, etc.) from disparate sources, this is a separate issue from smart javascript loading. You can certainly load your JavaScript optimally without using an expensive tag ...


3

While it may differ from industry to industry, my experience would suggest that an organization which is soliciting social media strategies from applicants is likely composed of individuals who meet one or more of the following criteria: (a) Have no idea what a "social media strategy" is, convinced the organization should have one (b) Attempting to ferret ...


3

Past, Current and Future Google and many other search engines such as Yahoo and Bing are already factoring in social media interactions. Such as Tweets, Likes, Shares, Pintrest, Google +1, Reddits and so on. This have been using social media in their algorithms for some years now and they are constantly updating it. Using Social Media is a Ranking Factor ...


3

Since a social network targets users online, you should build a strong online presence for your new site: pitch big online magazines. If you manage to get covered by Mashable or Gigaom, you'll get your first users instantly. Search for the submit news form (http://mashable.com/submit/) or contact journalists directly via e-mail/Twitter/Google+, etc. ...


2

Depending on the type of social network you're running, I think an affiliate program with another retailer might be a good way to get some revenue without holding your users hostage, or assaulting them with advertising. For instance, say you were running a social network for car enthusiasts. If they had a way to list custom parts they've added to their ...


2

Google recommends the following:- <script type="text/javascript"> // Add a script element as a child of the body function downloadJSAtOnload() { var element = document.createElement("script"); element.src = "deferredfunctions.js"; document.body.appendChild(element); } // Check for browser support of event handling capability if ...


2

The Social Media for Dummies book sounds very appropriate for your situation. I found the first section on developing a higher-level strategy to be the most interesting part, but you should find the practical step-by-step guides in the rest of the book very useful. However, I think I agree with @bikedorkseattle that you should leave social integration ...


2

John's answer pretty much covers the SEO aspect of it. If you want to combine the like counts for both the mobile and non-mobile versions, then you just need to use the same like button on both pages. The same thing can be done with Google+'s +1 buttons. Though the drawback to this is that Google will only treat the +1 as really belonging to the page whose ...


2

Google covers handling mobile versions of websites in this blog post. For Googlebot and Googlebot-Mobile, it does not matter what the URL structure is as long as it returns exactly what a user sees too. For example, if you redirect mobile users from www.example.com to m.example.com, that will be recognized by Googlebot-Mobile and both websites ...


2

Most major CMS applications have a plugin that allows for posting items to FB accounts. Assuming you also have an actual site for your business and it's running on top of some system, this might be something to look into. You'd just create a section, content type, or whatever's appropriate to your particular CMS, limit access to it, and post from there ...


2

The are quite a few DIY social network scripts out there. Hotscripts has 114 free or paid for ones available. MooSocial (From $149), and Friendika(free) are fairly representative of whats available in terms of facebook clones. Twitter like microbloggers are also available, and most are simple to set up for a small group of people like yours (many are ...


2

You can put this together with Drupal for the core CMS functions, and specifically the Organic Groups module for what you're describing as far as the various squads, etc. This is what the Drupal organization itself uses for its own groups sub-site. (If you scroll down a bit there, you'll see some have open membership, others are invitation-only, and others ...


2

Audience research and testing is key. It really depends on what type of industry you are in and the value you are offering to the user in turn for their trust. I would start off by offering users a choice between traditional registration (email/password) and two or more social login providers. Janrain, the company I work for, releases social login trends ...


2

I use addthis.com on sites and I make sure to put the javascript near the bottom of the page since it's not too important to have that file loading earlier. Try moving your js to the footer. Considering how many websites use these share buttons I don't think they should be affecting your website that severely. In Google Chrome developer tool under Network if ...



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