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While using social login does let you avoid dealing with user management, some of the more obvious downsides are: You automatically exclude anyone not using the service(s) in question. Yes, even Facebook. There are people who have personal policies of membership in those services but not using them for external login. (Increased tracking, etc.) If the ...


This heavily depends on the target of the audience. For developers, I would offer a Login via Github. For all other matters, having a sign in via Facebook AND Twitter would not hurt. What my company tough observed was, that even tough we are offering the login via Twitter and Facebook, 95% of the Users just sign in via a regular new account.


Here are the pros and cons: Pros Easier for the user - no additional password to remember Cons Even if you offer a selection of logins there may be people who don't have one of those (or are suspicious of using them - e.g. if they use their Facebook login can you see their friends?) and so you have to offer a registration/login mechanism anyway, or ...


I do not have an opinion to pass along to you. Neither do I have any comment on performance. Obviously the products/service your looking at is in beta. Also note that some CMS have this built in or have extensions you can add for social login or sso. Here is some more info and providers: http://gigya.com/social-login/ ...


Audience research and testing is key. It really depends on what type of industry you are in and the value you are offering to the user in turn for their trust. I would start off by offering users a choice between traditional registration (email/password) and two or more social login providers. Janrain, the company I work for, releases social login trends ...


There isn't a single answer, really. You need to consider your needs and goals. But MailChimp published a contra post on their blog just the other day that you might find interesting. They're not specifically an e-commerce site, but some of the considerations are relevant, particularly: Security [or part of it] is put in someone else's hands Confusion over ...


In my opinion this is not a good idea. I myself once suggested this, but I don't think it's suitable for an e-commerce website. Also, have a look at some successful e-commerce stores out there and you'll notice that they don't have Facebook/Twitter logins. Social logins have their place, but I don't think e-commerce sites are the place for them.

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