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Duplicate links is not an SEO issue unless someone is doing page rank sculpting, in which case use rel=nofollow on the duplicate link (though I really wouldn't bother as I don't think this works any more, and it was of negligible benefit when it did.) If you mean is a # on the end of a URL counted as a separate page, then no it is not. It is an anchor to ...


You can have two or more links from one page A to a page B. There is no issue here. You are not going to be penalized. There is no need to avoid duplicate links to same page. Your SEO guy is wrong.

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