Hot answers tagged shopping
You're going to get abandoned shopping carts nomatter what you do, but the best option is generally the one that fully integrates into your webpage. You can still use PayPal's API with a roll-your-own (no experience with Amazon and Google as they don't offer services in my part of the world), so you can have the best of both worlds. I doubt there's been ...
I don't think it's a good idea to send them to Amazon as they might find a cheaper merchant or even an item with better comments. Using PayPal for payment and a cart that integrates fully into your website should be preferable in my eyes.
Since asking this question, I've found that uniqueness of the product description seems to be one of the key distinguishing factors. In particular, when a number of vendors have the same description for a product they tend to get lumped together behind a "compare prices" button, making it that much more difficult for a customer to click through directly to ...
Magento is fast becoming the favoured open source e-commerce platform. (eBay recently acquired it, but don't let that put you off.) All versions, including the free Community Edition are still licensed under OSL-3.0 and they also offer a paid Enterprise Edition (compare editions here) as well as a hosted version. The Magento API is documented here, and the ...
As a rule of thumb I always supply as much data as possible into all the fields available. Note: I don't mean keyword cram, I mean just supply as much detail as you can about the product. This has served me well to date. Read the official Google Guidelines for more. I once read an (unverified) article stating that Google shopping does not take the target ...
updated (which is required) must contain the date/time of the last significant modification (e.g., price change, added/removed features, etc., but not for corrections of spelling mistakes, or some unimportant change of a description). published (which is optional) contains the date since when the product is added to the shop. You must not change the id ...
Yes, definitely include them in your main sitemap. You still want your product URLs indexed as fast as possible, and a sitemap will help with that.
Here are the instructions for how to setup up related products, up-sells, and cross-sells: http://docs.woothemes.com/document/related-products-up-sells-and-cross-sells/ However, if you want to allow a related product to have a discount when bundled, you'll need this plugin: http://www.woothemes.com/products/product-bundles/
Gooogle Analytics can show you the performance by product if each your your products is on its own page. All you need to do is set the secondary dimension of your campaign report to "Landing Page". Then Google Analytics will break out your campaign by which page the visitor landed on when they came to your site: It will even show you your goal metrics ...
I would recommend making a referral system with PHP using a MySQL back-end. These are relatively simple to make so the cost of developing one should be fairly low. Do a Google search for a 'PHP Referral/Invite System' and see what you can find.
I have developed, modified and replaced a host of zc and oscommerce websites in time. I would wholehartedly recommend moving the Magento. The community edition is feature packed and widely used. It is by no means 'perfect' but is continuously improving and was most recently acquired by eBay. The major issues for ecommerce sites are related to navigation ...
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