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Sitemap protocol is using an important feature called priority so depending on these values you can give more importance to an url than another. Also there's a concept called AdWords Ad Ranking Formula http://searchengineland.com/new-adwords-ad-ranking-formula-what-does-it-mean-174946 So depending on what the crawlers can see and is prioritized in sitemap ...


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You should keep the dates in some way or another, even for "evergreen" content. I never figured out how (its not header, schema, nor meta), but certain SaaS are able to push a modified date to Google SERPS resulting in a way fresh date indicator. Maybe its RSS somehow, but I dont think...it must be similar structure to so many sites. Anyways, even if the ...


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Adding to what closetnoc already said, we can take 2 examples directly from Google: https://developers.google.com/structured-data/?rd=1 Look at the bottom. The structured data itemprop="datePublished" wraps the Last Updated Date, not the date of when it was first published (it's not even there). Examples of when freshness matters and when not If I ...


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Dates within the content are really not used. Exceptions in the past has been when a pages creation and modification dates cannot be determined through ordinary means. Google, for example, gets it's creation date from the date the page was discovered. If the page changes and the changes are not superficial, then Google will note that as a modification date. ...


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It seems to be that when a new domain is being used, and in time, you will want to delete the older domain. It always seems to be the case at some point for everyone. For that reason, I will make the assumption that you will eventually want to make the same decision even if you do not. It does not hurt thinking and working toward this goal. I appears that ...



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