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Your two bullet points are a distinction without a difference. The bounce rate shown in Google Analytics is calculated by the users clicking back from a visit from Google. The actual effect of Bounce Rate on the SERPS is an unknown variable since Google doesn't release this info. I can tell you from personal, anecdotal experience that reducing my site's ...


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Google calls these Sitelinks. They're automated and you don't have much control over them outside of demoting them. More information can be found at Google's Sitelink help page.


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Site migration to newer server may affect your SEO, because of server reputation and server location. Server Reputation : If your server already hosted many of websites and some of them are doing for spam purpose, or some of sites already got penality from Google, then your site may be perform bad in search result. Solution - Change your server or Use ...


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Google ranking is based on domain name and metrics pulled from your site at the time of the indexing. You will probably find that it is a coincidence the rank reduced 2 days after you changed servers. Google doesn't depend entirely on IP address as many sites are hosted on shared IP addresses and one bad seed could ruin potentially thousands of small sites ...



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