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From an SEO standpoint, moving from a keyword domain to a company branded domain is a good move. The 2014 SearchMetrics Ranking Factors found that that having keywords in the domain name is no longer a significant ranking factor. I consider hyphens in domain names to be bad for rankings as well. Moving to company branded domain name is a good move for ...


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To clarify the terminology: Microdata is a syntax. Schema.org is a vocabulary. (And such a vocabulary can be used with different syntaxes like JSON-LD, Microdata, and RDFa). Your two example snippets are correct. And your observation is also correct: BlogPosting doesn’t define any new properties. […] can I use the properties from other item types like: ...


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If you are providing information in <h1>, <h2> and <h3> to specify what your content is all about, then you are not practicing keyword stuffing. Search engines appreciate this information and it helps them index your content properly. If you are intentionally adding keywords in your content, knowing that there are already enough to ...


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Webmasters use CSS to design their websites without using HTML and they are also using techniques to hide the content from web crawlers. But, you need to know that Search engines do not want to be fooled by designers and that is why they have started indexing CSS files. When crawlers finds something messy and stuffed, they may penalize it. The only ...


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Google doesn't index text that is contained in CSS. Google only cares about text that it indexes that users then can't find when they land on your site. You should be fine. To be doubly sure that it won't cause problems, use symbols like = = = = = = = = = = = =... to fill up the div. Even if Google does end up indexing CSS after text at some point, they ...


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I don't think there is necessarily a right or wrong answer here, but thinking about it logically, if i'm looking for a restaurant, I would most likely be looking for one within a certain local area. So with that in mind, I'd say www.example.com/new-york/restaurants/abc-restaurant would be the most logical and user friendly approach. You might want to ...


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You are correct, you use the 301 header for this. The amount of pages that end up redirected doesn't matter. If you have more than one identical pages, redirect-301 them all to one. An .htaccess file would be something along these lines: RewriteCond %{REQUEST_URI} ^/page/.* RewriteRule ^page/(.*) /page-$1 [L,R=301] The reason everybody says you have to ...


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This is one way people canonicalise duplicate product pages on ecommerce and is a valid way to use it. As long as the content on the product page is identical, or a large part of the content is exact and appears on both pages. If the pages are not extremely close in exact words, the canonical designation might be disregarded by search engines. For the most ...


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You must make the site sufficiently different (i.e., specific) as possible. Change the layout, modify the content, etc... You may mark some pages as NOINDEX while implementing those changes. This should help removing the penalty too.


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Please forgive me. People really have the wrong impression of SEO and IM (Internet Marketing). It really is not that complicated and doing a bunch of odd gyrations really does not help. It also does not help that so many so-called SEO experts put crazy ideas into peoples minds. Do not listen to the "me too" chatter. SEO and IM are really simple processes ...



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