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From my experience, linking from within the same industry does not provide value. In some cases can incur a penalty. I once worked on a project where, we'll say plumbers, started linking to other plumbers not in their area, for SEO purposes. This ended up getting all of the plumbers banned from the index. This ban took 2 years to fix, and required some ...


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Google places sites into the Google sites with various TLDs according to interest/performance and language. For example, there is not much need for Chinese language .cn sites in Google.com mostly because of the language. For this reason, many companies in China have begun registering and moving their sites to .com TLDs with English language sites to expand ...


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The only case in which I know that Google prefers some top level domains over others is in the case of geo-targetable country domains. Google has a list of generic top level domains. As long as the top level domain is on this list, Google will show the site globally in search results. For country code domains not on the list (eg .de, .it, .br), it will ...


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You say you have checked Google's multilingual guidelines pages, but have you implemented the rel="alternate" hreflang= mark up, either on the pages source code or in sitemaps? If not you should do that, as it can help Google discover and understand the connection between your translated pages. If you haven't already, make sure all your URLs are in a ...


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There are two things you have to keep in your mind: The easier to remember, the better you have to be able to remove each part in the url without breaking it This makes your 3 examples rather easy: A http://www.example.com/category/sub-category/sub-sub-category/article/ID B http://www.example.com/ID/category/sub-category/sub-sub-category/article C ...


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Okay. I just read the article and watched the video and the article is rather misleading. It is, while a milder form, a misunderstanding of what Matt Cutts was saying. This happens often even by experts in the field. One needs to listen to what Matt says carefully and not read into what is said too much. Often, people hear what they want to hear and run with ...


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The reported Soft-404 (a page that perhaps looks like a 404 but returns a 200 OK status) is really just a "helpful" report that GWT provides. "Hey, your site has served a page that really doesn't have anything on it?!" It is not necessarily a problem, unless your page contained valid content that you wanted indexed, or it should be a real 404 (returning a ...


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Most blog software will do both for you. Your post link should be traditional in that the link is the title of the post with a snippet of the the content. If that is the case, users expect to go to that page and read your post. Do not disappoint them. Each post should have tag links that if a user wants to read more of your posts on a particular topic, then ...


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Google have said that they will and can follow a chain of redirects, but you should keep the amount below 4 or 5 different 'hops': Is there a limit to how many 301 (Permanent) redirects I can do on a site? However as John Conde notes, it always make sense to redirect to a final URL if you can. 301 redirects and canonical tags carry over most of the ranking ...


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This should not result in any spam penalties from Google. You are not creating duplicate content - the post still exists only once on the site - so the only issue will be how Google recalculates the page based on the republished content.


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Using hyphens (-) and pipes (|) are always beneficial from SEO point of view instead of Bullets and Underscores. They should be clean, simple and understandable. Using Bullets affect SEO in the terms of non-understanding and dirty URLs. Adding, You do not need to include Topic in the Title. It gives a very unprofessional look.


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As a programmer I can tell you this. Programmers parse text using word boundaries and checking that a word is really a word. In other words, the non-word characters will be completely ignored from a search perspective but not from the SERP link. This is because Google, Bing, and all search engines are not concerned with formatting characters but words, word ...


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Tag pages vary a lot in quality because you may or may not have many posts tagged. Because of this, tag pages need careful attention for SEO purposes. They can really lower the quality score of your site if users are landing on tag pages without much content listed. Even tag pages that have five or ten posts listed on them are not usually going to be ...



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