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8

Google seems to put very little weight on how a URL is structured right now. You can confirm this by doing any Google search and looking at the URLs that are ranking. You are just as likely to see any of these styles: Exact match domain: www.keyword-phrase.com Exact keyword path: example.com/keyword-phrase Lots of directories: ...


7

As long as the upgrade goes smoothly, things should be fine. WordPress is good about keeping your content between upgrades. I've occasionally seen plugins break during upgrades. This can have some negative consequences. One of my WordPress sites had a calendar plugin that I couldn't get working again after the upgrade. This caused all of its URLs to ...


6

I would consider removing "knowledge-base/category-name/" from your URL altogether. Those aren't helping SEO, they are only making your URLs longer, harder to remember, and harder to type. Keywords in the URL path are a very minor ranking factor now. Your article name is going to have plenty of keywords anyway. Without the category name in the URL, ...


5

This related thread, Well structured URLs vs. URLs optimized for SEO , explains it pretty well. My understanding is that the URL will have a slight SEO effect depending on how users tend to search for content on your site but a logic site structure that is easy to update (as websites rarely are static) could perhaps be more valuable than the SEO advantage... ...


5

The right way to avoid SEO duplicates is to use a canonical URL for each page. So your article could show in as many categories as you'd want and the canonical URL would be set to the URL of the article itself. Here are Google results which might help you implement this: ...


5

Google is only going to index millions of pages from a site with lots of reputation. I'd estimate that your site would have to have at least PageRank 6 before Google were willing to index that many pages on your site. That is especially true when the pages are only listed in a sitemap (as tillinberlin suggests). User profile pages are often low quality. ...


4

I guess there is no reason to assume that Google wouldn’t handle SVGs as value of the image property: Schema.org’s image property expects an image URL (or an ImageObject). SVG is an image format (image/svg+xml). Google does index SVG images. (Of course, we can never be sure; and things might change always.) Generally, the syntax shouldn’t matter, as ...


4

Google has far too many PhDs on their payroll to think that you have one over on them and they haven't thought of this already. They can read your javascript, too. Any attempt to cloak in any way will let you screw yourself and not by Google.


4

Humans can get confused/irritated by deep hierarchies. Be kind to your users. Google Analytics only analyzes (breaks up) the first 4 path parts You know that geographies aren't really hierarchical right? What continent is Turkey in? What state is Texarkana in? You should use a hyphen to break up words in URLs.


4

You really don't need to. Crawlers will find you on their own. However, if you would like to help that process a bit then include your domains in Google Webmaster Tools and Bing Webmaster Tools. Both will provide you with a number of "helpful" stats on your site as well. Also, make sure that you have an XML sitemap on your site. It will assist the crawlers ...


3

Google supports a separate mobile site. From their mobile webmaster guidelines: There are 3 ways to go mobile: responsive web design, dynamic serving, and separate URLs. ... Separate URLs: Serves different code to each device, and on separate URLs. This configuration tries to detect the users’ device, then redirects to the appropriate page ...


3

Your "SEO expert" might be a lying bastard, but this probably isn't the reason. He's absolutely right about this. This is a little known edge case in URL construction. RFC 3986 is the official definition of the URL format and rules on how to encode and decode URL. Any URL parser should be following this as closely as possible to avoid errors and be ...


3

Google notoriously takes it's own time to update the webmaster. You can do some things to try and make the changes go through a little quicker such as using the fetch as Google tool or submitting pages through the URL submit tool but in my experience changes can take a month to process properly through the webmaster, if not longer.


3

Duplicate pages (regardless of domain) frustrates users. Imagine if google's duplicate content penalty was never in place. If a user searched for a term and found it on one of your sites, then your second site will be listed underneath it. If the user did not like the first entry, surely, there will be some sadness because the next entry is the duplicate of ...


2

In PHP, you can use the header function to specify a custom Etag as follows: $et="11111"; // any custom etag value header("ETag: \"".$et."\"",true); Just make sure when you update the webpage in question that the etag value is updated. If you don't want to do a manual etag update, you can use this code instead: $et=md5(time()); // 32-bit etag value ...


2

There is only a slight difference. All search engines understand parameters. Parameters have been around since the beginning of search engines. There is only one difference from an SEO perspective and it will not help you much. Using your example, Google will remove all special characters to obtain the terms within the URI. ?s=ajax becomes ajax ...


2

Google does not want search results in their search results. So you should be blocking your search results from being crawled. Category pages are generally fine (at least as far as I know Google has not said they do not like them). Just make sure their content is not duplicate or near duplicate of other category pages. In those cases canonical URLs may be a ...


2

I would suggest you use a sitemap – if you don't use one already: You can list large number of individual pages. Google (and other search engines) do like to crawl sitemaps. Pages listed on sitemaps don't have to be 'exposed' on the website – so you don't have to have a page listing all user profiles. Building sitemaps can be done programmatically – either ...


2

Structured data refers to data markup. It's not about the general structure of the site. More info here: https://developers.google.com/structured-data/


2

Each search engine is different, but all of the factors you mention are important. More important is how you organize your content with the video. Everything matters from your sitemap, markup, etc. There are a lot details around this very subject. Google clearly defines standards and recommendations here: ...


2

The answer is not completely straightforward. SEO has to be linked to user experience and to the business needs of the site. Don't do things just for SEO purposes, but think of SEO together with UX and architecture. When it comes to URL structure, I always tell clients to keep URLs as similar as possible to the user path through the site. They should show ...


2

Google knows more about your images than you do. It scans images and builds a footprint, minor edits, resolution changes and renaming does not make the image unique therefor renaming the photos will do nothing for you. While Google appreciates unqine images it also understands that images often get reused dozens, hundreds and even thousands. Reusing an ...


2

Google will pick up on the same URLs and it will be processed in the algorithm. If you have several sites on the same server and the same image URLs Google will pick up on this and you will get penalized for this. you will find that you will be interlinking your websites and you will get links from each individual domain and with them all being on the same ...


2

Bounce Rate is a major factor in how Google gauges user satisfaction with your site. A higher bounce rate can indicate dissatisfaction or satisfaction. Confused? Some sites answers the users question immediately. In this case, a high bounce rate is good. Data driven sites are good for this. Still over-all, you want to reduce your bounce rate, and increase ...


2

To the best of my knowledge, it's actually better for SEO. The reason for this, is because you're telling search engines exactly what you're about, and that isn't changing (or drastically changing). You can have H1 and H2 tags that are extremely relevant to your niche, control your outbound links 100%, and link to the other most important content on your ...


2

These URLs are valid only when present in an HTML document, and "some online SEO tools" are sort of incorrect to report this as a problem. What happens here is that you have used numeric HTML entities to represent various characters, but the URL format does not treat these as encoded characters that should be decoded to get the URL that will actually be ...


2

If someone is coming from https://news.google.com/ you will see news.google.com / referral as a source / medium. But when traffic is coming from https://www.google.com/?tbm=nws (google news in SERP) it's tagged as google / organic


2

Google (and other bots) will see your html as it is. If you've got it as an image, they'll see it like that. If you Javascript it to the background, they won't notice, so it'll have no effect. Although, Google (and maybe other bots) are starting to understand javascript. I recommend not hiding the image, simple remove it or load it as background in the ...


2

It won't hurt your SEO because Google establishes what is what on page regardless, things like breadcrumbs get detected by Google regardless of the positioning and markup used in the source code. However, if you want a semantic website then you should resolve this, a simple fix would be to edit your 'loop' in your WordPress, and if I'm not mistaken your ...


2

24 hours is too little to suffice as cache control :) Images should never change without their name also changing, so you can set that easily to a year (or a month if you feel more comfortable with that). Think from the users point of few, how often do they come around? Is it reasonable that they come back after a week? If so, how likely is it that the ...



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