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My personal opinion is that click-maps have only one use: to identify if people are attempting to click something unclickable. All click-maps should provide this data. They are often sold as if they can replace eye-tracking heat-maps. However, look at where your mouse is now - I bet it is not over this text. As such, it simply does not match where the ...


You don't really need to put the term onto your website. I have come across plenty of examples where a page ranks for a search term / keyword that it doesn't contain. Google is smart enough to take the keywords contained in the anchor text and apply those to the page in question. It is also smart enough to interpret common abbreviations.

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